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ROG Xbox Ally handheld
(Microsoft)

Microsoft’s Xbox joins the handheld race with a new console dropping this year

Microsoft announced its new handheld less than a week after Nintendo’s Switch 2 was released to the public.

Well, Microsoft gave Nintendo four days to be the newest handheld in town before announcing its own mobile console: the ROG Xbox Ally.

Xbox says this new handheld, the first of its kind for the console maker, will hit stores in time for this holiday season.

Like its latest plug-in consoles, Microsoft’s new handheld will come in two forms: a standard edition and a higher-powered version. The device is built together with Asus, which already makes a handheld PC gaming device (the ROG Ally X — hold the Xbox).

While Xbox hasn’t disclosed a retail price for the handheld yet, the ROG Ally X currently sells for $900. If the Xbox device were priced similarly, it would be $300 more expensive than its non-mobile counterpart, the Xbox Series X.

That price point would probably be a tough sell for gamers, who have groaned at Nintendo’s $450 Switch 2 — though that doesn’t seem to have stopped them from buying it. Sony’s PlayStation Portal, which is a cloud device and much simpler than Xbox’s handheld, retails for $200.

By releasing a handheld, Xbox joins the mobile gaming foray, adding pressure to Nintendo’s Switch 2, Valve’s Steam Deck, and Sony’s Portal. But with tariffs squeezing the industry (Sony’s even weighing US-built PlayStations) and multiple battle-tested rivals already on store shelves, most of the pressure may be on Xbox to prove itself in the space.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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