"KPop Demon Hunters" Themed Zone Opens In Everland

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FIT CHECK

“KPop Demon Hunters” costumes will probably be everywhere this Halloween

Again, Google Trends data shows one of the year’s buzziest movies is inspiring Halloween heads across the country.

10/31/25 8:23AM

Anyone who’s forked out a (severed?) arm and a leg for Halloween candy this year, expect to see lots of little Rumis and Jinus knocking at the door tonight for tricks and your exorbitant treats.

For those who have no idea who those two are, they’re the main characters from “KPop Demon Hunters.” For those still struggling, that’s the world’s biggest streaming service’s most watched film of all time.

Once in a Honmoon

According to Google Trends’ “Frightgeist” — an annual project that analyzes trending costumes in the lead-up to spooky season — this year’s top outfits are dominated by “KPDH,” with costumes related to Netflix’s smash hit rounding out the entire top 5 for surging search interest.

Seasonal retailer Spirit Halloween, which has an exclusive license for selling official “KPDH” attire, not only echoes this in its list of the most popular costumes, but has seen its shelves swept of purple plaited wigs and mini yellow jackets, as reported by The New York Times.

Having amassed more than 325 million views on Netflix at the latest count, it’s perhaps no surprise that Google searches for “kpop demon hunters costume” have spiked 1150% in the last three months alone. However, the trend is just the latest instance of how much pop culture shapes our costumes come October.

Looking at Google Trends data, search volumes for movie-inspired costumes, naturally, seem to peak in the year that the associated film was released.

For example, searches for “barbie costume” have tailed off since skyrocketing around Halloween 2023. The same is seen for “minion costume” following the release of “Despicable Me 2” in 2013, as well as “It” fans hunting down Pennywise clown outfits after both installments of the high-grossing horror franchise in 2017 and 2019, respectively.

Of course, some costumes based on existing IP, like video games “Minecraft” and “Super Mario,” get an extra boost when they’re spun off into blockbusters. But some iconic costumes, particularly eerie ones that are actually related to the holiday or those in the superhero bracket, come back every year — proving that no matter how niche some fancy dress gets, there will always be room for the classics.

Hyunsoo Rim

WOULD LOVE TO CONNECT

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi — the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends — Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.