Culture
Teen pressures
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Is hustle culture causing US teens to burn out?

Maintaining a “#grindset” is a major point of stress for some young Americans

10/21/24 10:52AM

Since its inception, social media has been a hub for self-reflection, self-promotion, and, increasingly, self-improvement. Spend more than a few minutes on TikTok or Instagram, and content promoting everything from self-care mantras to beauty regimens can quickly overwhelm your feed. But one personal growth trend that’s gaining particular traction in the digital realm is “hustle culture” — or, as it's perhaps better known online, the #grindset.

Teenage burnout

Stemming from all-consuming attitudes to working, having a “grindset” effectively means subscribing to an ethos of ceaseless productivity, where always hustling harder equates to progress, in work and therefore in life.

While this culture of self-initiated productivity helps some users to stay motivated, the expectation of stellar results set by this constant comparison has now become a point of stress for young people, as posts related to a #NoDaysOff lifestyle continue to seep into the ~4.8 hours that the average US teen spends per day on social media apps.

Indeed, a study from Common Sense Media published earlier this month, which examined major causes of burnout among American teens aged 13-17, found that 81% of those surveyed reported experiencing pressure that made them feel bad in at least one of the 6 categories examined, with 41% feeling the pressure “very much” in one or more areas. Of these, the point that teens felt most pressured about was simply having a “game plan” — 56% said they were at least somewhat stressed about having their future figured out (including college and career choices).

The same report found that more than one-quarter of teens (27%) reported actively struggling with burnout, with a majority of teens finding that social media at least sometimes worsened every single pressure they felt. Still, a significant proportion of teens surveyed said they found social media to at least sometimes decrease each of these pressures (38% to 51%, depending on the pressure)… so, for every stress-inducing #RiseandGrind post, let’s hope there’s an equal and opposite stress-relieving cat video to help keep some sort of balance.

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The competitive shooter is one of the most popular gaming franchises in the world and has been the US’s bestselling series for the past 16 years. The next title in the 22-year-old franchise, “Black Ops 7,” will debut in November.

Paramount, which closed its merger with Skydance in August, has had a summer of big deals. It acquired UFC broadcast rights in a $7.7 billion deal with TKO last month, following a $1.5 billion deal for “South Park” rights in July. The company also lured “Stranger Things” creators away from Netflix last month for a four-year film and TV development deal.

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