Culture
Cartoon of family of five
(Getty Images)

The gap between America’s notion of the ideal family size and the actual reality is getting wider

Americans think somewhere around 3 kids is ideal. The fertility rate has some serious catching up to do.

While much is written (and charted) about declining birth rates in the US, Asia, and around the world more broadly, over two-thirds of Americans are still envisioning a dream family with between two and three children, according to recent Gallup data

Since 1936, the American polling and analytics company has asked US adults what they think is the “ideal number of children” for a family. Back then, the average response was 3.6 children, before dropping slightly during the Second World War. In July of this year, when Gallup asked the same question, the average ideal number of children worked out as 2.7 — after 40% of respondents said two, 27% said three, and 15% said 4+ children was their “ideal.” 

Unsurprisingly, though, none of those answers line up with the current birthrate.

Ideal number of children chart
Sherwood News

Even as the American fertility rate dropped to 1.6 births per woman last year — the lowest on record, and falling below the generally accepted replacement rate of 2.1 — the ideal family in the collective American consciousness has still risen modestly from 2.4 in the late 1990s. As Gallup pointed out, the data suggests that the nation’s falling fertility rate is more to do with practical issues that would-be parents face, rather than shifting attitudes towards having children or the traditional family unit.

Parental guidance

Since 2007, when the fertility rate last sat at that 2.1 replacement level, there have been a lot of external influences playing on potential parents which may have swayed their decision to have kids one way or another. Costs associated with child rearing, such as the rising price of child care; the economic hardship that current parents increasingly say they’re facing; and the financial toll pregnancy and motherhood could take on the ever-growing female working population are all factors.

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The competitive shooter is one of the most popular gaming franchises in the world and has been the US’s bestselling series for the past 16 years. The next title in the 22-year-old franchise, “Black Ops 7,” will debut in November.

Paramount, which closed its merger with Skydance in August, has had a summer of big deals. It acquired UFC broadcast rights in a $7.7 billion deal with TKO last month, following a $1.5 billion deal for “South Park” rights in July. The company also lured “Stranger Things” creators away from Netflix last month for a four-year film and TV development deal.

The competitive shooter is one of the most popular gaming franchises in the world and has been the US’s bestselling series for the past 16 years. The next title in the 22-year-old franchise, “Black Ops 7,” will debut in November.

Paramount, which closed its merger with Skydance in August, has had a summer of big deals. It acquired UFC broadcast rights in a $7.7 billion deal with TKO last month, following a $1.5 billion deal for “South Park” rights in July. The company also lured “Stranger Things” creators away from Netflix last month for a four-year film and TV development deal.

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“Blinding Lights” just officially hit 5 billion streams on Spotify

Over the weekend, The Weeknd’s biggest hit crossed over the impressive threshold, with Spotify marking the feat with an Instagram post that the artist shared to his story.

According to Spotify data collated by Kworb, the song now has a staggering 5,000,010,581 streams on the platform, and is racking up nearly 1.5 million streams each day at the time of writing.

Blinding Lights crosses 5 billion chart
Sherwood News

While Ed Sheeran’s “Shape of You,” released about two years before “Blinding Lights,” looks like it’ll be the next song to hit the 5 billion boundary, “Starboy,” another song from The Weeknd, might not be too far behind.

Besides those two megahits, The Weeknd has 26 other songs that have been streamed more than 1 billion times on Spotify — more than any other artist on the platform.

Blinding Lights crosses 5 billion chart
Sherwood News

While Ed Sheeran’s “Shape of You,” released about two years before “Blinding Lights,” looks like it’ll be the next song to hit the 5 billion boundary, “Starboy,” another song from The Weeknd, might not be too far behind.

Besides those two megahits, The Weeknd has 26 other songs that have been streamed more than 1 billion times on Spotify — more than any other artist on the platform.

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