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Tattoo mater tattooing dove of peace on woman's hand
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INVISIBLE INK

Fine line, small, and simple: The latest tattoo trend

The rising popularity of “tiny tattoos” could mark a new status symbol, per Business Insider.

Millie Giles

In recent decades, tattoos have evolved from something you’d hide from your boss (or, more pressingly, your mom) to something you might get casually on the go — with tattoo parlors popping up everywhere from food events to coffee shops.

However, at the same time that body art has become increasingly normalized in Western culture — with a 2023 Pew survey finding 80% of Americans saying that society has become more accepting of tattoos — there’s been a shift in the designs people are choosing.

Top marks

While it’s been suggested that tattoos are going out of fashion, alongside the rise of “clean” aesthetics and notoriously inked-up celebrities removing their tats, it seems many are just downsizing to smaller motifs.

As reported by Business Insider over the weekend, “tiny tattoos” are soaring in popularity, with Google searches for daintier designs peaking in recent months and the #finelinetattoo tag on TikTok reaching almost 469,000 posts — the latest in a long list of modern tattoo trends.

Tattoo designs
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Indeed, BI argues that minimal tattoos have become something of a status symbol of late, writing that theyre “just pricey enough to show a person has ... disposable income.” Meanwhile, searches for complex styles like geometric patterns and tribal tattoos have fallen significantly (though the latter may be less popular for separate reasons).

But the rise of tiny tattoos could also have to do with a pool of people who wouldn’t previously have considered getting inked that are now opting to, including women and older demographics. So, even among those hesitant to “put a bumper sticker on a Bentley,” in the words of Kim Kardashian, some might still be tempted by a little mascot for the dashboard.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

culture

Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
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Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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