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EA earnings leave the Madden maker looking for a restart

If its anything like some of its players, Electronic Arts is about 10 seconds away from slamming controllers onto coffee tables.

The Madden maker reported its latest earnings Tuesday and announced quarterly net bookings of $2.22 billion. Thats a drop of more than 6% from the same quarter last year. EAs full-year net bookings reached $7.2 billion, a 6% drop from the year prior. EA forecast net bookings of between $1.4 billion and $1.6 billion for the current quarter.

EA said its confident in a return to growth in fiscal 2026 and also announced a $1 billion accelerated share buyback. Investors seem to like the company’s confidence that its own stock is a buy here, and shares are up slightly in the aftermarket.

Last month, EAs stock plunged 17% in a day after it cut its annual sales forecast, slashing its outlook for net bookings from between $7.5 billion and $7.8 billion to as low as $7 billion. BofA Securities downgraded the stock and slashed its price target from $170 to $130. The company blamed the underperformance of Dragon Age (it had 50% fewer players than EA expected) and its rebranded soccer series EA Sports FC 25 (formerly FIFA), which was poorly reviewed.

Though EA Sports FC 25 reached No. 8 on last years top-selling games, any drop in its sales has a knock-on effect to EAs live services segment, which includes downloadable content and subscriptions. EAs soccer game made up the majority of the $150 million decline in its live services last year (down to about $5.4 billion).

EA FC FIFA Google Searches
Sherwood News

EAs smaller American Football biz (which includes Madden and College Football 25) didnt see the same level of decline: weekly active users grew by double digits on the quarter and its on pace to pass $1 billion in net bookings on the fiscal year.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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