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Off-base: Baseball's waning attendance and viewing figures

Off-base: Baseball's waning attendance and viewing figures

Pitching a change

With a game as storied as baseball, where strategies have been honed and optimized over many years (see: Moneyball), any rule-changes are a big deal. Indeed, the sport has often been renowned for its reluctance to change. Some of the biggest teams of the day — the Yankees, Giants, and Dodgers — once feared the impact of radio on attendance, clubbing together for a five-year ban on live play-by-play broadcasts in the 1930s. Fans erupted in protest when the Chicago Cubs introduced lights at Wrigley Field in 1988, shattering the tradition of exclusively daytime games, and even the adoption of electronic balls and strike calls by umpires has been met with resistance.

But, seeing dwindling attendance and viewer figures — only 11.8 million people tuned in to watch the Houston Astros triumph over the Philadelphia Phillies in last year's World Series, down from a peak of 44 million in the 70s — has spurred the powers that be to make some changes.

The data is the problem

Although we love data here at Chartr, in baseball’s case, its use has arguably made the game more dull — as analysis found that defensive, safer plays were generally the optimal move. So, in a bid to reinvigorate the sport in an era of shrinking attention spans, Major League Baseball has implemented three major changes: reduced time allotted to pitchers, bigger base sizes and an outright ban on the “dullest” defensive plays.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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