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Reely long: Are movies getting longer? (Yes, a bit)

Reely long: Are movies getting longer? (Yes, a bit)

Once upon a time in Hollywood

This week's release of Christopher Nolan’s bombshell biopic, Oppenheimer, will undoubtedly make an impact on cinemas globally — if viewers can make it through the entire runtime without too many comfort breaks.

In an interview with Total Film Magazine, Nolan revealed that Oppenheimer will be his longest film yet, at just shy of 3 hours. That's even longer than the director's 2014 epic Interstellar, which warped time in both its plot and reality with a 169 minute runtime, aligning the ballistic launch of Oppenheimer with the trajectory of blockbuster movies becoming lengthier in recent years.

Reely long

As reported by Chartr in 2022, based on the average run time of the 10 most popular movies at the US box office for each year from 1995–2022, the highest grossing films have been trending towards getting longer. In fact, that trend was most pronounced last year, with the average runtime of the 10 biggest blockbusters coming in at 136 minutes. From 1995-1999, the top films averaged a 117 minute runtime, suggesting we've come to expect at least 15-20 minutes more movie.

In Oppenheimer's case, even the physical IMAX reel of the film itself is a behemoth — stretched end-to-end it's over 11 miles long and weighs some 600 pounds. The Barbie movie, thankfully, is a little lighter in runtime, coming in at just 1 hour 54 minutes.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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