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THE CHOSEN EW

Anchovies are Americans’ least favorite food

Even a recession-indicating tinned fish revival hasn’t convinced a majority of Americans to get onboard with anchovies and sardines.

Millie Giles

Most of us grow out of being “fussy eaters” as we approach adulthood, leaving behind nugget-based kids meals in favor of complex flavors as our palates become more refined (though not totally nug-averse).

But nearly everyone has a few residual food hang-ups that they simply can’t shake — and, for a majority of Americans, nothing grosses them out more than the salty, slick taste of an oil-coated anchovy.

Americans’ least favorite foods
Sherwood News

A new YouGov survey, published last week, found that anchovies are Americans’ most disliked food, with a total 56% of respondents expressing negative views toward the forage fish. Other forms of seafood, like sardines and sushi, were met with similar disdain, making up six of the 10 least favorite foods.

Though anchovies were the least popular overall, a greater share of Americans expressed hatred for liver, with 40% of respondents saying they loathed the organ meat.

Cracking open a trawled one

While millions of Americans can’t abide anchovies, the US is actually seeing tinned fish sales rise at the moment — a potentially ominous sign, as the popularity of these long-life provisions has been pegged by some as a recession indicator.

Per CNN, as videos of “tinned fish parties” circulate on social media, sardine prints have become fashionable, and cash-conscious consumers look to save money in tough economic conditions, Google searches for “tinned fish” are spiking again after hitting an all-time high in December.

Check out the full poll of America’s least favorite foods on YouGov.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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