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America’s most popular baby names haven’t changed in 7 years

Boy parents seem to have struggled to look away from one name in particular over the last decade.

Millie Giles

Last Friday, new data from the Social Security Administration revealed the most popular baby names in the US for 2025, based on Social Security card applications submitted at birth.

The report found that Olivia and Liam were again the top picks for baby girls and boys — marking the seventh straight year that Olivia’s been top of mind for girl moms and dads, and the ninth where Liam has been the go-to for American boys.

Nominal changes

Per the SSA release, last year saw “minimal shifts in the top 10” overall. Among the girls, Charlotte overtook Emma as the second-most-popular name after six years of the latter consistently being runner-up; Ava, which had been in the top 10 since 2005, was replaced in the ranking by Eliana.

Meanwhile, the boys’ top 10 was entirely unchanged from last year — also the same as 2023, barring a few slight position switches — with the top 4 rounded out by Noah, Oliver, and Theodore.

Looking back at SSA data across the last century, America’s most popular male name has switched hands only seven times, fewer than the 11 different titles that have topped the girls’ chart through the years.

Baby names 2025 chart
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That US females have more first-name diversity tracks with Census data, which surveyed the names of all US adults (not just babies) and found that 16% of the nation’s males had one of the top 10 most frequent names among men, compared with 7.8% of women.

However, even as parents’ top picks have remained largely the same, they are being chosen less frequently. Indeed, Liam was down 6% year over year from the ~22,000 births recorded for 2024 — still nowhere near the ~60,000 seen during peak Robert in the 1920s — while there were ~6,000 fewer new Olivias in 2025 than a decade before.

As a growing number of Americans opt to give their kids more unique names (the SSA noted that the fastest-rising boy and girl names last year were Kasai and Klarity), the tallies among the top given names might keep dwindling, or perhaps take on some alternate spellings. But, as Davids and Lindas may attest, sometimes you can’t beat the classics.

A little bit of moniker...

Since 1900, several boys’ names have dominated at the top, accounting for between 2% and 3% of total US births in their respective years.

Even so, there is a marked decline in the number of male names making up a more than 0.5% share of total births after 2000, when the trend for giving children more individual titles ticked up.

Compare this with girls’ names: though Mary keeps a significant lead as the most popular girls’ name for the first half of the last century, very few girls’ names maintain a share of births close to 1% from 1990 onward; after 2021, no single girls’ name made up a share greater than 0.5%.

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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