Culture
Vector Retro Pop Art Superhero Punching a Monitor Head Enemy Meme Stock Illustration
(Getty Images)
ROBOTS IN DISGUISE

Most Americans don’t like surreptitious AI use, but many are unbothered by AI-generated music

A new study investigates how US adults feel about unsuspecting use of the increasingly ubiquitous tech.

Millie Giles

During the unveiling of Meta’s new smart glasses last week, besides a few blunders, CEO Mark Zuckerberg said: “It is no surprise that AI glasses are taking off. This feeling of presence is a profound thing...” 

The hardware will supposedly provide in-person “presence” with a built-in assistant that can interpret surroundings in real time. However, by placing AI literally in front of our eyes, Americans might be even harder pressed by a thoroughly modern issue: the use of AI in unsuspecting scenarios.

Fool me once, shame on AI

A new study from Pew Research Center asked US adults how they would react in different hypothetical situations — including seeing a painting and talking to customer service — if they found out, after the fact, that AI had been employed to produce whatever they were interacting with.

Unsurprisingly, responses in all cases leaned negative. The most negative reaction was where respondents imagined they’d learned that a political candidate had used AI to write a speech they had liked, with 71% of Americans saying they’d like the candidate less as a result.

AI use scenarios
Sherwood News

The use of AI in the arts was generally more accepted than politics, banking, and journalism, with only 38% of people reporting that they’d like music less after discovering it had been generated by AI.

In many cases, Americans were ambivalent about AI being used without their knowledge, with an average of 42% responding neutrally across all seven situations. Interestingly, a sizeable share (13%) felt more positive about doctors recommending treatments with the help of AI, even if unbeknownst to them.

And, for what it’s worth: AI was not used in the writing of this article.

More Culture

See all Culture
culture

OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

culture

Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.