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HOME. ALONE.

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Americans are spending more time at home and alone — and money shapes who can opt out

Over the past two decades, we’ve been reallocating our time away from offices, malls, and classrooms... and toward home and solitude.

With our Covid-induced lockdowns now a moderately foggy memory for most, the last few years have turned out to be a continued normalization for many of the habits that defined the pandemic era.

Peloton bikes are now doubling as coat racks; the banana bread craze has cooled; Zoom’s share price is almost back to where it started; millions of people have gone back to clothes shopping in person; and companies like Del Monte are stuck with mountains of unsold canned fruit that’s no longer flying off the shelves.

But one seismic lifestyle change has proven far more permanent than any fitness fad or panic-buying spree — and it turns out to be part of a much longer trend that’s been building for decades: Americans are spending more time at home, and alone. And not everyone has the means to break that growing trend.

According to the annual American Time Use Survey (ATUS) — a self-reporting survey conducted by the Bureau of Labor Statistics — an average American’s typical day still breaks down pretty much the same as it did 20 years ago. Roughly a third still goes to sleep, a fifth to leisure and sports, and, perhaps most surprising to anyone feeling burned out, just one-sixth to work. The rest goes to household chores, meals, and everything else. The survey does, of course, represent the average, with many retirees likely skewing the work figures down.

But if you look closer, the routines underneath tell a different story about how the collective American experience has changed.

Average American Day, charted
Sherwood News

Over the past two decades, Americans have gained about 30 minutes of sleep per day — now averaging over nine hours, more than ever — and spend roughly 11 more minutes on household activities such as cooking, cleaning, and pet care.

Where did those extra hours come from? It seems like we’ve carved them out of work commutes, mall trips, and in-person classes... activities that usually have us interacting with others out in public in some way.

Some of this shift can certainly be explained by demographic factors — America is an older country than it was in 2003, as birth rates have dropped. Nevertheless, on aggregate, the figures are pretty staggering for a nation of 340+ million people — and the sharp rise in the pandemic era suggests at least a decent amount of the shift is behavioral.

Indeed, in 2003, the average American spent 7.7 hours per day at home, according to the ATUS data compiled by IPUMS. By 2024, that rose to 9.1 hours, with the pandemic only accelerating the climb.

Americans are spending 18% more time at home than they did 21 years ago.

The distinction between home or not home excludes personal activities like sleeping and grooming, as the BLS doesn’t track exactly where those activities occur and who people are with — meaning the actual time at home could be even higher.

Home alone

The amount of time spent alone has followed a similar trajectory. Nearly seven hours a day were spent alone in 2024, up from 5.8 hours in 2010, when the survey began fully recording who people spend time with.

The simplest explanation is that people are doing more home-based things, especially around food. Since 2003, time spent on “food preparation and cleanup” has risen 26%, accounting for most of the increase in household activity time. And even when Americans aren’t cooking at home, eating out has turned inward: 75% of US restaurant traffic now happens off-premises via drive-thru or delivery, according to the National Restaurant Association. Hours spent on interior cleaning and caring for household pets have also ticked up.

But what’s more striking is how time once spent outside or with others has steadily moved in the opposite direction.

The rise of remote work and online classes accounts for part of the increase, with the share of working and studying hours spent at home both up by double digits from 2003 to 2024.

Yet some of the biggest shifts have come in unexpected corners of life. Religious activities now take place at home far more often, up 26 percentage points in at-home time and up 15 percentage points in time spent alone. Pew Research finds that nearly a quarter of US adults watch religious services online or on TV, again a potential hangover from the Covid days, when millions of church services turned to Zoom and other video conferencing tools.

Banking has also become a more solitary, screen-based errand. Even exercise, once a reason to leave the house and suffer and sweat alongside others, is now something we increasingly do alone in our living rooms: 42% of workout hours today are spent alone, 1.5x the share in 2003, while home-based exercise time also edged up.

The great indoors

As more of our daily lives have moved home and online, the same shift is reshaping how we unwind. Since 2003, time spent socializing and communicating — from hanging out with family and friends to hosting events — has fallen 24%, while travel time is down 26%.

Reading time for pleasure has also dropped 22% — with 40% fewer adults doing so — while attendance at arts and entertainment events has been cut in half.

Many of those lost hours in physical experiences have migrated to screens: time spent playing games has more than doubled, while computer use for leisure is up over 50%. And of course, the vast majority of those are spent at home, and alone.

But not everyone is experiencing the shift in the same way. As evidence for the K-shaped economy — where some groups thrive while others struggle — becomes harder to ignore, income is proving to be a strong differentiator.

In fact, households earning under $35,000 now spend about 10 hours a day at home, almost an hour and a half longer than those earning $150,000 or more. The pattern holds for time spent alone, too, with a two-hour daily gap between the lowest- and highest-income groups.

Time is money

Because most solitary time happens at home, the divide really comes down to what’s keeping lower-income Americans indoors — while higher earners are more often out of the house.

Taken together, wealthier Americans aren’t just spending less time at home; they’re more likely to pay their way out of it, with restaurant meals instead of cooking, pilates classes instead of home workouts, or washer-dryer combos instead of hours tied up in chores.

For the very wealthiest, that logic even goes further: according to a recent survey by Long Angle, nearly two-thirds of multimillionaires now outsource housekeeping, while about half pay for gardening services and two-fifths employ nannies.

Of course, time at home and alone isn’t inherently negative — as researchers note that, for many, solitude can be valued as a way to rest, think, or create. But when more of your day is taken up by unpaid chores and low-cost, home-bound leisure, that retreat indoors starts to look less like a choice.

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Xbox cuts price of its Game Pass subscription by 23%, removes new “Call of Duty” games

A Halley’s Comet-level event in the world of subscriptions is occurring at Microsoft: the company announced it will lower the price of Game Pass Ultimate from $29.99 to $22.99.

The move comes a little over a week after reports revealed an internal memo from new Xbox head Asha Sharma in which the exec told employees that Game Pass has “become too expensive.” Back in October, before Sharma’s tenure began, Xbox hiked its Game Pass subscription 50%.

With the price drop, Game Pass will also see a major shift: new “Call of Duty” titles will no longer be added to the service at launch — instead joining the library about a year later during the following holiday season. The subscription will still cost a bit more than it did before the popular titles were added in 2024.

According to estimates reported by Bloomberg, the decision to put “Call of Duty” on Game Pass cost Xbox more than $300 million.

culture

The most popular male and female names in the US, according to the latest Census

New data published Tuesday by the US Census Bureau has revealed the most common names provided in the 2020 Census, in the first release to include forename data since 1990.

As described in the brief, Michael was the most popular name for males in the US, with roughly 3.5 million American men reporting having this name or a close variant. This is up from fourth place in the 1990 Census, when the top US male name was James — though there were still 3 million Jameses in 2020’s tally.

Despite a three-decade gap, Mary remained the top name for American females in both censuses, with the 2020 survey counting almost 1.8 million females with this given name. Interestingly, Mary was one of just two predominantly female names that broke the top 10 given names in the US, with the overall list dominated mostly by male monikers.

Most popular names US census 2020 chart
Sherwood News

In all, American females had far more first-name diversity than male counterparts: 16% of US males had one of the top 10 most frequent names among men, compared with 7.8% of women. Zooming out, almost 3x as many given names were needed to cover a quarter of the US female population than that of males.

culture

6 months after hiking Game Pass prices by 50%, Xbox determines it may be too expensive

Microsoft’s new Xbox chief, Asha Sharma, thinks the division’s recent price hikes have been a mistake, per an internal memo to employees seen by The Verge.

“Short term, Game Pass has become too expensive for players, so we need a better value equation,” Sharma’s memo reportedly read.

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

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