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Americans’ self-reported drinking is at the lowest level since 1939

Rates of alcohol consumption in the US are slumping as health concerns mount, a new Gallup poll finds.

Millie Giles

As the state of US healthcare morphs at a rapid clip, more Americans are wrestling with the physical risks of one of the nation’s most storied pastimes: drinking.

The share of adults in the US that report consuming alcohol has fallen to 54% in 2025, according to a new Gallup survey released Wednesday. That marks the lowest share the survey has ever recorded, with at least 60% of respondents from 1997 to 2023 reporting drinking.

One factor driving the trend of alcohol abstinence is that attitudes toward the health effects of drinking have shifted dramatically. For the first time in the survey’s history, a majority of Americans (53%) now view drinking in moderation as unhealthy, while the share of those who considered it good for one’s health is at a record low of 6%.

Attitudes to alcohol
Sherwood News

Though alcohol may be a notable gap in the “Make America Healthy Again” agenda, new research outlining the risks associated with both excessive and moderate alcohol use — including a landmark report from the US surgeon general in January — has helped turn the tide on casual drinking for many in recent times.

Gen Zero

The same survey also found that young adults were more likely to consider moderate drinking as harmful, with two-thirds of 18- to 34-year-olds now agreeing that it’s bad for health.

While this is consistent with a broad decline in alcohol use among young people, there’s still evidence to suggest that Gen Z might indulge in a drink or two despite the detrimental effects.

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Xbox cuts price of its Game Pass subscription by 23%, removes new “Call of Duty” games

A Halley’s Comet-level event in the world of subscriptions is occurring at Microsoft: the company announced it will lower the price of its Game Pass Ultimate from $29.99 to $22.99.

The move comes a little over a week after reports revealed an internal memo from new Xbox head Asha Sharma in which the exec told employees that Game Pass has “become too expensive.” Back in October, before Sharma’s tenure began, Xbox hiked its Game Pass subscription by 50%.

With the price drop, Game Pass will also see a major shift: new “Call of Duty” titles will no longer be added to the service at launch, instead joining the library about a year later during the following holiday season. The subscription will still cost a bit more than it did before the popular titles were added in 2024.

According to estimates reported by Bloomberg, the decision to put “Call of Duty” on Game Pass cost Xbox more than $300 million.

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The most popular male and female names in the US, according to the latest Census

New data published Tuesday by the US Census Bureau has revealed the most common names provided in the 2020 Census, in the first release to include forename data since 1990.

As described in the brief, Michael was the most popular name for males in the US, with roughly 3.5 million American men reporting having this name or a close variant. This is up from fourth place in the 1990 Census, when the top US male name was James — though there were still 3 million Jameses in 2020’s tally.

Despite a three-decade gap, Mary remained the top name for American females in both censuses, with the 2020 survey counting almost 1.8 million females with this given name. Interestingly, Mary was one of just two predominantly female names that broke the top 10 given names in the US, with the overall list dominated mostly by male monikers.

Most popular names US census 2020 chart
Sherwood News

In all, American females had far more first-name diversity than male counterparts: 16% of US males had one of the top 10 most frequent names among men, compared with 7.8% of women. Zooming out, almost 3x as many given names were needed to cover a quarter of the US female population than that of males.

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6 months after hiking Game Pass prices by 50%, Xbox determines it may be too expensive

Microsoft’s new Xbox chief, Asha Sharma, thinks the division’s recent price hikes have been a mistake, per an internal memo to employees seen by The Verge.

“Short term, Game Pass has become too expensive for players, so we need a better value equation,” Sharma’s memo reportedly read.

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

It’s an interesting take, given that Xbox hiked the price of its Game Pass subscription by 50% in October, before Sharma took over. The memo is a signal that Sharma’s tenure — which began in February, taking the industry by surprise — will include some big changes for Microsoft’s gaming strategy.

Whether Game Pass prices will drop is not yet clear. Last month, The Information reported that Sharma and Netflix co-CEO Greg Peters have “kicked around ideas” about potential bundles. That would fit with Netflix’s renewed gaming ambitions.

Xbox Game Pass Chartr
(Sherwood News)

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