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Americans’ self-reported drinking is at the lowest level since 1939

Rates of alcohol consumption in the US are slumping as health concerns mount, a new Gallup poll finds.

Millie Giles

As the state of US healthcare morphs at a rapid clip, more Americans are wrestling with the physical risks of one of the nation’s most storied pastimes: drinking.

The share of adults in the US that report consuming alcohol has fallen to 54% in 2025, according to a new Gallup survey released Wednesday. That marks the lowest share the survey has ever recorded, with at least 60% of respondents from 1997 to 2023 reporting drinking.

One factor driving the trend of alcohol abstinence is that attitudes toward the health effects of drinking have shifted dramatically. For the first time in the survey’s history, a majority of Americans (53%) now view drinking in moderation as unhealthy, while the share of those who considered it good for one’s health is at a record low of 6%.

Attitudes to alcohol
Sherwood News

Though alcohol may be a notable gap in the “Make America Healthy Again” agenda, new research outlining the risks associated with both excessive and moderate alcohol use — including a landmark report from the US surgeon general in January — has helped turn the tide on casual drinking for many in recent times.

Gen Zero

The same survey also found that young adults were more likely to consider moderate drinking as harmful, with two-thirds of 18- to 34-year-olds now agreeing that it’s bad for health.

While this is consistent with a broad decline in alcohol use among young people, there’s still evidence to suggest that Gen Z might indulge in a drink or two despite the detrimental effects.

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Tom Jones

Charlie Kirk’s Wikipedia page was the top English-language article on the site in 2025

The day after his assassination in September, Charlie Kirk’s Wikipedia page was viewed over 170 times per second, or almost 15 million times, according to figures from the Wikimedia Foundation.

Like with most other years, the top entries of the year reflected the fact that millions flock to the platform to learn more about political figures, films, and fatalities.

Though there’s been much talk about the impact of AI-generated search summaries and chatbots on Wikipedia — not least from the platform itself — it’s still clearly a major go-to resource for anyone looking to learn a little about a lot online, especially if this week’s year-end figures are anything to go by.

Top Wikipedia articles 2025 chart
Sherwood News

Though there’s been much talk about the impact of AI-generated search summaries and chatbots on Wikipedia — not least from the platform itself — it’s still clearly a major go-to resource for anyone looking to learn a little about a lot online, especially if this week’s year-end figures are anything to go by.

Top Wikipedia articles 2025 chart
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Tom Jones

Singer d4vd has been named the top trending person on Google in 2025

If you were asked to name the person who saw the biggest spike in Google searches across 2025, you might plump for a pope, perhaps, or a major political figure. Unless you were one particular Polymarket user, you maybe wouldn’t have put too much money on d4vd, a popular 20-year-old singer who reportedly remains an active suspect in the death of a teen girl.

However, when Google revealed its Year in Search 2025 today — a feature that, importantly, seems to reflect the figures and topics that have seen searches spike from last year, rather than overall search volume — d4vd, whose hits like “Romantic Homicide” and “Here With Me” have racked up billions of Spotify streams, sat atop the “People” section, beating Kendrick Lamar for the top spot.

Google’s top trending people
Google’s Year in Search 2025

As people in the business of making charts all day, you could say that we’re pretty au fait with Google Trends data. Even so, we can admit that Polymarket user 0xafEe may be a true savant when it comes to understanding what people are using the search engine for (though there are also allegations that the user is a Google insider or had other access to the information).

In any case, thanks to a series of what are now proving to be very prescient positions on Polymarket’s “#1 Searched Person on Google This Year” market, 0xafEe has made a medium fortune in the last 24 hours. There was a ~$10,600 “yes” position on d4vd himself — now worth more than $200,000 — as well as “no” positions across other candidates for the title, such as Donald Trump, Pope Leo, and Bianca Censori, all of which have profited substantially. All told, 0xafEe made just shy of $1.2 million on the market.

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