Culture
Sign outside National Gallery of Art with government shutdown notice
(Brendan Smialowski/Getty Images)
LIGHT AT THE MUSEUMS

All Smithsonian institutions close as the government shutdown nears its third week

The National Zoo, 21 museums, and 14 research and education centers are shut until further notice.

Tom Jones

As the government shutdown rolled into its 12th day over the weekend, staff at Smithsonian institutions were putting out signs and notice boards that would likely mar the weekends of many thousands of unwitting tourists across New York and DC, informing visitors that all locations would be closed until further notice.

As the top banner on the Smithsonian Institution’s website now reads:

Due to the government shutdown, Smithsonian museums, research centers, and the National Zoo are temporarily closed. Please check back for reopening updates.

The Institution, which gets about 62% of its funding from Congress and federal grants and contracts, had managed to keep attractions like the National Zoo, the National Museum of Natural History, and the National Air and Space Museum open since the shutdown began using money left over from previous years.

Besides the shutdown, the world’s biggest museum, education, and research complex had already been having a bit of a rough year, having found itself in the sights of the government that funds it, with President Donald Trump criticizing curation at Smithsonian museums, its leadership, and general operations in recent months.

Smithsonian attendance chart
Sherwood News

Depending on how long the funding gap stretches on, attendance figures for 2025 are likely to end up taking a not inconsiderable hit. However, footfall at some of the biggest Smithsonian properties has already been gently trending down for years — a pattern accelerated by the pandemic, with visitor numbers for some of America’s most iconic museums considerably lower in the last three years than they were in the mid-2000s.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

culture

Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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