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"Taylor Swift: The Official Release Party of a Showgirl" poster at AMC
(Alex Wroblewski/Getty Images)
are we so back?

Say it quietly, but 2025 could be the best year for the box office since before the pandemic

An incoming slew of sequels (shock!) might be the boost movie theaters need.

Tom Jones

After another pretty solid weekend at the box office — where Taylor Swift’s marketing-event-meets-extended-music-video “The Official Release Party of a Showgirl” won out, having taken a whopping $33 million at home and a further $13 million overseas — whispers are circulating that 2025 could become the biggest box office year of the postpandemic era.

One blockbuster after another

With a sequel-packed slate in the final months of the year, “Wicked” and “Zootopia” follow-ups land in November and “Avatar: Fire and Ash” drops the week before Christmas, it would take some pretty big flops for this year not to become the first to break through the $9 billion barrier since 2019. Indeed, 2025 is already roughly tracking the previous postpandemic watermark set two years ago, even before we welcome witches, cartoon animal cops, and the Na’vi back to America’s silver screens.

Post-pandemic box office chart
Sherwood News

Thanks to huge hits earlier in the year like “A Minecraft Movie,” which was jockeyed into theaters in April and went on to gross about $424 million in North America, and “Lilo and Stitch,” which came a month later and grossed almost exactly the same, per Box Office Mojo figures, the total domestic tally for the year had already ballooned to almost $6.5 billion by the end of September.

There have been a handful of standout success stories in the world of original filmmaking, not least from the horror genre, where “Weapons” and “Sinners” both captured moviegoers’ attention. However, this year, like most recent ones before it, has been broadly defined by studios cashing in on old ideas, with just one entry that isn’t a remake, a follow-up, or a work based on existing intellectual property in the top 10 highest-grossing movies of 2025... even before the upcoming trifecta of part twos and threes.

Of course, if you adjust for inflation — considering ticket prices are 20% to 25% higher than they were in 2019 — the big picture figures don’t look so dazzling.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

culture

Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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