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Trump Media, Crypto.com announce a new digital asset treasury firm with $6.4 billion in funding

The nascent treasury firm will be the largest holder of cronos, according to Crypto.com’s CEO.

8/26/25 10:03AM

Shares of Trump Media & Technology Group and Crypto.com’s cryptocurrency, cronos, have jumped on an announcement the two have signed an agreement to establish Trump Media Group CRO Strategy, a digital asset treasury firm targeting the accumulation of cronos.

The new cronos-focused company will have a more than $6.4 billion backing, with funding coming from:

$1 billion in cronos, which is roughly 19% of the token’s total market capitalization at the time of the announcement;
$200 million in cash;
$220 million in cash-in mandatory exercise warrants;
A $5 billion equity line of credit.

Crypto.com CEO Kris Marszalek stated in a post on X that the funding for Trump Media Group CRO Strategy “will add up to an unprecedented amount of dry powder for any digital asset treasury company, exceeding the total market cap of $CRO.” The market cap is about $6.9 billion as of 10:45 a.m. ET.

“To put it in perspective, to reach similar level of buying power and impact on ethereum, leading ETH treasury companies would have to buy hundreds of billion[s] of ETH,” added Marszalek, who said Trump Media will acquire $105 million of cronos tokens and Crypto.com will scoop up $50 million of Trump Media shares. He said the new company, which will trade under “MCGA,” short for “Make CRO Great Again,” will be the world’s largest holder of cronos, with more 6.3 billion tokens in its holdings at completion.

The partnership includes the integration of cronos as the platform token of Truth Social, per Marszalek. Alongside Trump Media and Crypto.com, Yorkville Acquisition Corp., a special purpose acquisition company, will serve as a founding partner of the nascent treasury firm.

According to a press release, the three founding members of Trump Media Group CRO Strategy have agreed to a one-year lockup period on their founding shareholdings, followed by an additional three-year restrictive unlock schedule as a means to demonstrate long-term commitment.

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Ripple launches treasury platform to manage cash and cryptocurrencies

Ripple, the firm closely tied to the fifth-largest cryptocurrency, XRP, introduced a new treasury platform for digital asset and traditional cash management for users like financial officers, treasurers, and accountants.

Ripple’s move comes more than three months after it acquired treasury software provider GTreasury for $1 billion, one of several steps to grow the firm’s position in corporate finance.

Combining Ripple’s blockchain rails and GTreasury’s software, the new platform’s goal is to simplify treasury operations. It eliminates settlement delays with payment times of three to five seconds and optimizes yield from working capital 24/7 through tokenized money market funds such as BlackRock’s BUIDL and overnight secure repo markets with RLUSD, according to a Tuesday blog post.

Ripple Treasury also aims to provide “real-time cash positions, automated forecasting, and seamless reporting across traditional cash, digital assets, RLUSD, and XRP holdings,” the blog post stated.

Last year, Ripple filed its national banking license application with the US Office of the Comptroller of the Currency, while the firm’s subsidiary Standard Custody & Trust Company applied for a Federal Reserve master account, which would allow Ripple to hold RLUSD reserves directly with the Fed.

XRP has seen $2.4 billion in trading volume in the last 24 hours, increasing 1.8% in the period. The token’s all-time high was set in July 2025 at $3.65. Meanwhile, spot XRP ETFs had nearly $9.2 million worth of inflows on Tuesday, bringing cumulative inflows to $1.4 billion.

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