MicroStrategy is now just Strategy, releases bitcoin-branded merch you can’t pay for with bitcoin
Just hours before its earnings call at 5 p.m. ET today, MicroStrategy announced it has rebranded to just “Strategy.” The company also unveiled new websites and orange-colored merch with a bitcoin sign — Strategy’s new logo.
The merch ranges from Marine Layer orange T-shirts to water bottles, socks, hats, and UnderArmour backpacks. What’s less vast is the payment method.
Currently you can only pay by credit card, and bitcoin payments are not available. When we tried to ask the site’s chatbot about how to pay with bitcoin, we repeatedly got an error message in return.
Michael Saylor, founder and executive chairman of Strategy, said in a statement that the new name reflects “one of the most powerful and positive words in the human language.”
“It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection,” he added.
The company is the largest corporate holder of bitcoin, though it has recently paused its bitcoin-buying spree.
Currently you can only pay by credit card, and bitcoin payments are not available. When we tried to ask the site’s chatbot about how to pay with bitcoin, we repeatedly got an error message in return.
Michael Saylor, founder and executive chairman of Strategy, said in a statement that the new name reflects “one of the most powerful and positive words in the human language.”
“It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection,” he added.
The company is the largest corporate holder of bitcoin, though it has recently paused its bitcoin-buying spree.
