Verizon is fully giving up on its plan, selling Yahoo and AOL for $5bn. For that money the buyer will get Yahoo.com, which despite its woes remains one of the most visited websites on the internet according to data from SimilarWeb.
Indeed, Yahoo.com still gets visited almost 4 billion times a month — more monthly hits than Amazon.com and a number of other internet giants.
The company buying Yahoo, which is private equity giant Apollo, is hoping to better monetize that traffic — and get whatever they can out of an internet brand that first got its start back in 1994. Not known for frivolous spending, private equity owners are unlikely to feel nostalgic sentiment about squeezing everything they can out of Yahoo and its brand.
