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The fast food landscape: McDonald's is raising wages, will more fast food chains follow?

The fast food landscape: McDonald's is raising wages, will more fast food chains follow?

This week McDonald's announced plans to raise wages by around 10% for more than 36,000 workers who work in its company-owned restaurants (not franchises).

This is a big deal for McDonald's, which has more locations than any other fast food outlet except Subway and Starbucks, and it comes just after rival Chipotle announced a hike in its wages last week.

As the biggest fast food chain, what McDonald's does has a big impact on the rest of the fast food industry — which reportedly employs more than 4 million people across the United States alone.

Thanks to data from QSR magazine, we were able to plot average revenue-per-restaurant against the number of restaurant units, for each of the different chains. McDonald's pulls in $2.9m a year per restaurant. Chick-fil-A does a whopping $4.5m. Starbucks, Taco Bell and Burger King do around $1.5m per restaurant per year. The average Subway does just $410k a year. Some fast food restaurants would be able to afford higher wages for its employees more easily than others.

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Paramount+ wants to look a lot more like TikTok, leaked documents reveal

Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

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