Business
2024-04-12-2-fanatics-is-31-billion-dollar-business

The merchandise giant is making "Comic-Con for sports"

4/12/24 10:36AM

House of cards, kits, and… conventions?

Not content with having a quasi-monopolistic hold over the world of sports jerseys, or constructing a multi-billion dollar empire from trading cards, or dipping its toe into sports gambling, Fanatics is now targeting the live event industry as well, unveiling plans this week for a “Comic-Con for sports”.

Fanatics Fest, slated to take place in August, will see huge names from across the sporting landscape — like Tom Brady, Kevin Durant, and Derek Jeter — take to New York to snap selfies and sign shirts for eager fans willing to pay through the nose to get near their sporting heroes.

Merch merchants

Fanatics started life in Florida as a brick-and-mortar store selling football jerseys and paraphernalia back in 1995, though it only really started to become the sports fan apparel giant we know today after it was acquired by Michael Rubin in 2011. Since then, the company’s grown at an extraordinary pace.

For example, in the summer of 2021, Fanatics wasn’t in the trading cards business at all. About a year later, it was its largest player, per FastCompany, after securing the rights to the MLB, NFL, and NBA, as well as acquiring trading card giant Topps.

However, not everyone’s been along for the ride: memorabilia rival Panini is just one of the entities to pursue legal action against Fanatics, accusing the company of “anticompetitive conduct” in a lawsuit.

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Amazon is testing adding GM electric vans to its EV delivery fleet dominated by Rivian

Rivian may have some competition in its electric delivery van division: Bloomberg reports that Amazon is testing a small number of GM’s BrightDrop vans for its fleet.

According to Amazon, the test currently only includes a dozen of the vehicles. Amazon’s fleet also contains EVs from Ford, Stellantis, and Mercedes-Benz.

GM debuted BrightDrop in 2021, but the vehicles have struggled to sell and piled up on GM lots due to high prices and steep competition. GM began offering up to 40% rebates on the vehicles this year.

The test comes as Rivian struggles through tariffs and the end of EV tax credits. Earlier this year, it lowered its annual delivery outlook by about 13%. As of June, Amazon said it has more than 25,000 Rivian vans across the US. Earlier this week, Rivian CEO RJ Scaringe said the company is still on track to deliver 100,000 vans to Amazon by 2030 and is “thinking about what comes beyond” that initial target.

GM has sold 1,592 BrightDrop vans through the first half of the year, more than the full-year total it sold in 2024.

GM debuted BrightDrop in 2021, but the vehicles have struggled to sell and piled up on GM lots due to high prices and steep competition. GM began offering up to 40% rebates on the vehicles this year.

The test comes as Rivian struggles through tariffs and the end of EV tax credits. Earlier this year, it lowered its annual delivery outlook by about 13%. As of June, Amazon said it has more than 25,000 Rivian vans across the US. Earlier this week, Rivian CEO RJ Scaringe said the company is still on track to deliver 100,000 vans to Amazon by 2030 and is “thinking about what comes beyond” that initial target.

GM has sold 1,592 BrightDrop vans through the first half of the year, more than the full-year total it sold in 2024.

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Paramount Skydance reportedly preparing an Ellison-backed Warner Bros. Discovery takeover bid, sending shares soaring

Paramount Skydance is preparing a majority cash bid for Warner Bros. Discovery, The Wall Street Journal reported, sending shares of both companies surging. The Journal’s sources say the deal is backed by the Ellison family, led by David Ellison.

WBD shares were up 30% on the report, while Paramount Skydance jumped 8%.

The offer would cover WBD’s entire business — cable networks, movie studios, the whole enchilada. That comes after WBD announced plans last year to split into two divisions: one for streaming and studios, the other for its traditional cable and TV assets. A recent Wells Fargo note gave WBD a price target hike, primarily because the analysts viewed it as a prime takeover candidate.

If the deal goes through, it would bring together HBO, CNN, DC Studios, and Warner Bros.’ film library with Paramount+, Nickelodeon, and MTV, all under one umbrella.

The offer would cover WBD’s entire business — cable networks, movie studios, the whole enchilada. That comes after WBD announced plans last year to split into two divisions: one for streaming and studios, the other for its traditional cable and TV assets. A recent Wells Fargo note gave WBD a price target hike, primarily because the analysts viewed it as a prime takeover candidate.

If the deal goes through, it would bring together HBO, CNN, DC Studios, and Warner Bros.’ film library with Paramount+, Nickelodeon, and MTV, all under one umbrella.

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