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The Federal Reserve’s economic vibe check shows businesses are spooked by tariffs

Notably, many of the businesses reportedly feeling the crunch are manufacturers, which the administration has proclaimed would benefit from tariffs.

J. Edward Moreno

The Federal Reserves economic vibe check, also known as the Beige Book, painted a picture of business and community organizations rattled by uncertainty over President Trumps chaotic tariff policies.

The most recent edition, released Wednesday, spanned most of March and April. During that short time, the Trump administration has flip-flopped on its tariff policy many times, and according to businesses surveyed by the central banks 24 branches, the pain has already started to be felt.

The report mentioned tariffs and uncertainty 105 and 80 times, respectively, the most since it started being collected in 1970, an analysis from Bespoke Investment Groups George Pearkes found. References to “cuts” and “layoffs” are also rising to levels that have coincided with either recessions or serious growth scares, like the shale bust or high-inflation episode that followed the pandemic.

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(Bespoke Investment Group analyst George Pearkes)

Notably, many of the businesses reportedly feeling the crunch are manufacturers, which the administration has proclaimed would benefit from tariffs but so far are seeing rising costs that they hope to be able to pass along to their customers. Many companies also reported adopting a wait-and-see approach to hiring and more are now considering layoffs. Meanwhile, community organizations like food banks are grappling with increased demand coupled with cuts in federal grants and subsidies. Some highlights:

Port contacts were particularly concerned about the proposed port call tax on Chinese vessels which, by their estimates, could quadruple cargo handling costs. Some ports received multi-million-dollar tariff bills on Chinese cranes that were already ordered and enroute as tariffs were enacted and are now subject to the tariff. Rail saw record volumes this period with high storage levels; contacts attributed the extra cargo to tariff front-loading and extended gate hours to accommodate the extra freight. — Richmond Fed

Firms broadly expressed trepidation about the effect of tariffs on demand and costs, with some contacts indicating they will not be able to pass on the increases to clients. — Dallas Fed

A manufacturer reported that what initially looked to be a mild impact had worsened and was forcing them to evaluate sourcing options. — St. Louis Fed

Many firms raised prices amid higher costs resulting from tariffed inputs, and even some firms not directly impacted cited tariffs and less foreign competition as a trigger for price increases. — Atlanta Fed

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Premium seats help push airlines higher following third-quarter results

Shares of American Airlines are climbing toward the carrier’s best trading day since August 12, when ultra-budget rival Spirit issued its initial warning about its ability to survive. American’s shares are up more than 7% on Friday afternoon.

Investors’ optimism comes a day after American posted a better-than-expected full-year earnings forecast. In a call with investors, American said that it’s ramping up its premium cabin offerings.

“Our ability to grow capacity in premium markets will be further supported as we take delivery of new aircraft and reconfigure our existing fleet. These efforts will allow us to grow our premium seats at nearly two times the rate of main cabin seats,” CEO Robert Isom said. American CFO Devin May said that nose-to-tail retrofits of certain wide-body jets will bump the number of premium seats available on those planes by 25%.

Extra legroom has been a boon for major carriers, particularly this quarter. Delta Air Lines said its premium product revenue grew 9% in Q3, compared to a 4% drop in economy seat revenue. Similarly, United Airlines said its premium revenue grew 6%, outpacing economy. Shares of both airlines were up more than 3% on Friday.

Carriers with less exposure to first- and business-class tickets like Southwest Airlines and JetBlue didn’t see the same amount of momentum on the day.

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Ford shares reached their highest level since July 2024 in Friday morning trading.

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