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Sweden: Are more relaxed measures working?

Sweden: Are more relaxed measures working?

More than 100 countries around the world have implemented either a full or partial lockdown to help fight the spread of coronavirus. **Sweden is not one of those countries.**‍

Sweden's different approach

The Swedish authorities have opted for more relaxed measures that aim to isolate confirmed cases as much as possible, while keeping schools for younger children, restaurants and most shops and businesses open. That policy is very different to neighboring Scandinavian countries such as Denmark, Finland & Norway, all of which imposed some form of lockdown more than 3 weeks ago.

In fairness, life is still far from normal in Sweden. There are still social distancing guidelines and traffic data from Citymapper suggests that planned trips in Stockholm have fallen 70%, with most Swedes working from home if they can.

Unfortunately, the last week seems to suggest that those measures might not be enough. Sweden has now recorded almost 800 deaths from coronavirus, twice as many as its Scandinavian neighbors combined.

Sweden's strategy to save its economy some pain in the long run was a bold one, but if deaths in the country keep rising at this rate it probably hasn't worked.

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Paramount+ wants to look a lot more like TikTok, leaked documents reveal

Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

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