Super Bowl ads in New Orleans (Chris Graythen/Getty Images)

Super Bowl ads are selling for record prices — again

As streaming takes over TV, brands are scrambling for one of the last chances to reach a mass live audience.

2/3/25 10:22AM

With over 100 million viewers expected to tune in for the Kansas City Chiefs vs. Philadelphia Eagles showdown this Sunday, brands are shelling out more than ever to secure a piece of the Super Bowl spotlight.

According to multiple reports, Fox, this year’s Super Bowl broadcaster, sold at least 10 commercial slots for over $8 million apiece, smashing last year’s $7 million record. That’s ~213x more than the $37,500 price tag of the first Super Bowl ad in 1967, per data from SuperBowl-ads.com.

While declining to disclose exact pricing details, Fox has openly admitted just how lucrative the Super Bowl is, with CFO Steve Tomsic calling it “very, very cash flow accretive for the company” during the November earnings call for Fox. Indeed, the company sold most of its ad slots by August at around $7 million — but was able to resell some withdrawn slots at an even higher price thanks to unrelenting demand, according to Variety.

The price surge comes as streaming overtakes traditional TV, making the Super Bowl one of the last mass audience events — or as Fox Sports EVP of sales told Variety, “The only place where you can aggregate legitimate scale with one commercial.”

As always, this year’s ad lineup spans a mix of industries. Confirmed brands include Meta (Ray-Ban smart glasses), Budweiser, Hellmann’s, PepsiCo, Uber Eats, Hims & Hers, and Stellantis, per TV ad measurement firm iSpot.tv.

Nia Warfield

13h

Fox and News Corp slide as investors digest $3.3 billion Murdoch succession settlement

Fox and News Corp shares dropped on Tuesday after Rupert Murdoch’s heirs agreed to a $3.3 billion settlement to resolve a long-running succession drama.

Under the deal, Prudence, Elisabeth, and James Murdoch will each receive about $1.1 billion, paid for in part by Fox selling 16.9 million Class B voting shares and News Corp selling 14.2 million shares. The stock sales will raise roughly $1.37 billion on behalf of the three heirs.

The new trust for Lachlan Murdoch will now control about 36.2% of Fox’s Class B shares and roughly 33.1% of News Corp’s stock, granting him uncontested voting authority over both companies for the next 25 years. Originally, the Murdoch trust was designed to hand over voting control of Fox and News Corp to Prudence, Elisabeth, Lachlan, and James after his death.

Investors are weighing the trade-off. Clear leadership under Lachlan may resolve conflict internally, but the share dilution, executed at a roughly 4.5% discount, means long-term investors now hold slightly less clout than before.

Both companies’ stocks were trading close to all-time highs prior to the announcement.

385 ✈️ 434

Max Knoblauch

13h

Boeing on Tuesday announced that it delivered 57 commercial jets in August, its best total for the month in seven years. That brings its year-to-date delivery total to 385 planes, eclipsing its full-year 2024 figure by about 11%.

The August figure marked Boeing’s second-highest delivery total of 2025 and represented a 43% jump from the same month last year. Through August, Boeing has boosted its deliveries by 50% from last year.

The plane maker is still trailing its European rival Airbus, which delivered 61 planes in August and 434 year to date.

Nia Warfield

9/8/25

Tariffs finally crept into retail's latest earnings results. Who were the winners and losers?

The long-awaited levies took a toll on nearly every retailer, but execution separated who could steer through the costs.