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Quiet quitting: The latest trend that sets boundaries at work

Quiet quitting: The latest trend that sets boundaries at work

One of the hottest topics on social media in the last few weeks has been "quiet quitting", with videos using just one associated hashtag racking up nearly 40 million views on TikTok.

The movement — often exclusively ascribed to Gen Z and younger Millennial employees — is a pretty broad church, though all participants push a rejection of hustle culture. Quiet quitting embodies the idea that you should do your explicit job description, and your explicit job description only, in the workplace.

Despite being relatively contained to social media, the idea has provoked numerous think pieces from major publications on the subject and, of course, some backlash.

Work to live

Quiet quitting follows on from "antiwork" — another online movement that aims to push back against corporate culture. On the forum r/antiwork, which gained traction over the pandemic and now has more than 2.1 million users, redditors discuss negative experiences with bosses, the modern labor force and capitalism more generally.

With average wage rises falling behind inflation, many employees appear to be re-evaluating their place in the working world — at least on TikTok and reddit.

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Paramount+ wants to look a lot more like TikTok, leaked documents reveal

Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

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