Porsche’s problems in China just keep getting worse
Sales in the region fell by more than a fifth in Q3.
We’re now at the stage where another quarterly deliveries report from Porsche essentially means another instance where the automaker attempts to say as little as possible about the issues it’s facing in China before swiftly moving on to the brighter parts of the business.
In the third quarter, the company delivered just 10,893 cars in China, down 21% year on year, with sales in the country 26% lower across the first nine months of the year, compared to the same period in 2024. Porsche pointed to “challenging market conditions, particularly in the luxury segment,” as well as “the intense competition in the Chinese market” to explain the continuing declines. Unfortunately for the German car giant, things haven’t been roaring in the region for quite some time now.
Though year-over-year sales have also dropped in its home nation of Germany over the first three quarters of 2025, down 16% from around 27,000 last year to roughly 22,500 so far this year, China has been the biggest drag on the company behind the Cayenne and the 911, which saw global shipments drop 6% in the first nine months.
However, Porsche is hardly alone in its struggles in the world’s biggest car market: Mercedes and BMW also reported sales drops in China this week, as local competition from BYD and Xiaomi eats into Western automakers’ share of the market.
