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Pickleball: America's fastest growing sport

Pickleball: America's fastest growing sport

Online interest for what has been dubbed "America's fastest growing sport" is hitting a new high as we get into the summer swing.

Wikipedia page hits, and Google searches, for "Pickleball" have been steadily climbing over the last few years, as the game continues to grow in popularity, having been originally invented back in 1965 by three dads who were bored on vacation.

Played on what looks like a mini tennis court — and with rules and gameplay that borrow from a multitude of different racquet sports — Pickleball was played by around 4.8 million players in the US last year according to the SFIA. 1.4 million of those played it 8 times or more, suggesting a pretty casual player base.

It has proven particularly popular with the older generation (half of the core players are over 55), perhaps because it's slightly more accessible than regular tennis.

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Paramount+ wants to look a lot more like TikTok, leaked documents reveal

Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

The Memorial Tournament presented by Workday - Previews

Starbucks’ CEO, Brian Niccol, made $30.9 million in 2025

That includes $997,392 in expenses related to his use of the company’s private jet.

Barnes & Noble Store

Bolstered bookseller Barnes & Noble is planning a major expansion and potential IPO

One of the hottest IPOs of the year could be a century-old bookstore that Amazon almost killed.

Nathan's Famous restaurant on Coney Island

Iconic hot dog brand Nathan’s Famous just sold for $450 million

Packaged meat company Smithfield Foods has agreed to acquire the historic Coney Island staple — best known for its annual hot dog eating contest — in an all-cash deal.

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