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Pandemic winners and losers: We check in on 9 stocks that have had quite a ride

Pandemic winners and losers: We check in on 9 stocks that have had quite a ride

Last year, much was made of the "lockdown winners" in the stock market. As soon as it became clear we would all be inside for the foreseeable future, markets and investors tried to quickly adjust to what would be the "new normal".

We've selected 9 stocks that have had an interesting time of it, checking in on where their share prices are now.

The good

Some stocks boomed, and then kept booming. Etsy, the online marketplace for vintage gifts and homemade crafts saw its share price rise during the early days of the pandemic — and they haven't looked back since, gaining 555% since 2020. DocuSign, which lets organizations manage contracts and agreements electronically (no need to sign in-person), has also had a pretty smooth ride, up 257%.

But no company was the face of "pandemic winner" more than Zoom. The video-conferencing site has seen the shine come off pretty dramatically since last year, as expectations got ahead of the company's economic reality, but even so it's hard to put Zoom in any other bucket than "the pandemic was good for business".

The bad, then good

Few sectors got hit as hard as travel. Online travel company Expedia saw its shares shed almost 60% of their value, but they've since made a roaring comeback, as lockdowns have faded and we booked all those vacations we missed out on. Airbnb had a similar experience, going through a brutal restructuring for its employees, before business picked up and the company managed to get its IPO done. Since then it's up 38%.

Live Nation Entertainment, which is the parent company of Ticketmaster and other live event platforms, also managed to weather the storm, gaining 57% since the start of 2020, despite the turbulence of the early pandemic.

The ugly

Airlines, like American Airlines and Delta, still aren't back to where they started, with many taking on debt or issuing equity to get them through the tough times of reduced air travel. Then there's Peloton, which has done an even more extreme version of Zoom. Technically, shares are still up 60% on where they were at the start of 2020, but with everything moving in the wrong direction at their recent results, and the company still burning cash, that might not last.

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Paramount+ wants to look a lot more like TikTok, leaked documents reveal

Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

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