Netflix, the world’s biggest streaming service, has blockbuster ambitions to become one of the world’s biggest companies overall in the next five years, with execs hoping to join the $1 trillion market cap club and double revenue by 2030, according to exclusive reporting from The Wall Street Journal.
In its annual business review meeting last month, the streamer’s bosses shared some huge goals for the end of the decade, including more than quadrupling its global ad revenue to $9 billion and tripling operating income from the $10.4 billion it posted last year.
The company, which has a current market cap of ~$400 billion, has cemented its lead in the streaming wars and boosted its bottom line in recent years by cracking down on password sharing, hiking prices, and launching a fast-growing ad business. Whether all of that is enough to see Netflix bask in the rarefied air of the $1 trillion club alongside behemoths like Amazon and Apple — the latter of which just recrossed the $3 trillion threshold — remains to be seen.
