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Are movies getting longer?

Are movies getting longer?

We love a good Batman movie, but even we were taken aback by the nearly 3-hour runtime of upcoming release The Batman — which got us wondering: are movies getting longer?

The evidence, a review

The truth is that long movies, like Titanic at 3 hrs 14 mins or the final Lord of the Rings movie which is a whopping 3 hrs 21 mins, are nothing new. Indeed, a great study of 27,000+ movies on Towards Data Science from 2018 found limited evidence that movies on average had gotten longer in the last 20 years, confirming another independent study from 2014.

But what about just the really popular movies, the blockbusters that we all want to see?

The top 10

We got the data on the running times of the 10 most popular movies at the US box office for each year from 1995-2021 (source: The Numbers).

Last year the average length of a top 10 movie was 131 minutes, which was the highest in our dataset (but not by much). If you zoom out and look at a slightly longer time frame, like the last 5 years, the average length was 126 minutes. Again, that is the longest average for any 5-year period since 1995... but only by a few minutes.

So yeah, popular movies are getting longer — but only just.

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Paramount+ wants to look a lot more like TikTok, leaked documents reveal

Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

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Iconic hot dog brand Nathan’s Famous just sold for $450 million

Packaged meat company Smithfield Foods has agreed to acquire the historic Coney Island staple — best known for its annual hot dog eating contest — in an all-cash deal.

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