Ferrari is back in pole position.
This week the Maranello-based company announced that they had shipped 2,750 lucky people a Ferrari in their most recent quarter, up 19% on shipments from this time last year.
Stop start
For now it's business as usual for Ferrari, but that might not always be the case. Like all carmakers, they need to carefully navigate their way towards electric vehicles. Not many people buy a Ferrari without some intention to rev the traditional combustion engine to its ear-shattering potential. That is presumably not as compelling when the electric motor is almost silent.
Being one of the most iconic luxury car brands in the world does afford Ferrari some extra time on the transition to electric. Its financials also don't look like many other carmakers. Ford for example, usually makes somewhere around a 5% operating profit margin (in a solid year). Ferrari's was 26% last quarter.
That gives Ferrari a lot more time (and money) to make the transition to electric, and the Italian company is taking every spare minute. Earlier this year the company announced that its first all-electric car will be unveiled... in 2025. That's a few years away, but the pressure will be on to deliver something high-quality.
