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ESPN and WWE step into the ring with reported $1.6 billion, five-year streaming deal

WWE’s 10 biggest live events are poised to join ESPN’s new streaming platform next year.

Nia Warfield

ESPN is not content with being the worldwide leader in sports, and also wants to be among the most electrifying names in sports entertainment.

The Disney-owned sports network is teaming up with WWE in a reported five-year, $1.6 billion deal to stream 10 of the wrestling giant’s biggest events, including WrestleMania, Royal Rumble, and SummerSlam. Terms of the agreement were reported by The Wall Street Journal.

For context: that would be 80% above what Peacock reportedly paid, $180 million per year, for the same package in a previous deal. The partnership kicks off in 2026 and will bring WWE’s premium events to ESPN’s $29.99 per month direct-to-consumer platform, with some events simulcast on cable.

“In many ways, this is our destiny,” TKO CEO Mark Shapiro said in a CNBC interview. “If you want to expand the audience, our fan base, the fervor around WWE, and grow on a real significant national scale, you can’t do that as it relates to the sports world without partnering with ESPN.”

ESPN has been bulking up ahead of its streaming service launch. Yesterday, it announced a deal to acquire the NFL Network, RedZone rights, and other league-owned media assets in exchange for a 10% equity stake going to the NFL. ​​

Disney is clearly trying to pump some muscle into ESPN after the sports giant eked out just 1% revenue growth last quarter.

Shares of TKO, which owns WWE, fell 2% on the news. Disney, which reported earnings Wednesday morning, also fell about 3%.

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eBay stock slumps on gloomy Q4 outlook despite solid Q3 earnings

Shares of eBay fell as much as 10.5% in premarket trading on Thursday morning after the company gave a lower-than-expected profit forecast for the important holiday shopping season.

The e-commerce giant reported solid numbers for the third quarter on Wednesday, with revenue up 9% as reported to $2.8 billion and gross merchandise volume rising 10% to $20.1 billion, topping the average analyst forecast of $19.4 billion, per Bloomberg.

However, concerns about the future somewhat overshadowed these results.

eBay outlined its profit outlook for the period ending in December to $1.31 to $1.36 a share, with revenue at $2.83 billion to $2.89 billion. According to Bloomberg-compiled data, this broadly matches Wall Street’s estimates for the top line, but misses on the bottom line, with analysts forecasting EPS to come in at $1.39 — suggesting the company expects some further margin pressure.

The company has been facing macroeconomic challenges since the US ended the de minimis tariff exemption in late August, with the online marketplace reliant on shipments. One small silver lining? CFO Peggy Alford highlighted a “less durable trend” on a post-earnings call: that as commodity prices for precious metals boomed, demand for bullion and collectible coins on eBay spiked.

However, concerns about the future somewhat overshadowed these results.

eBay outlined its profit outlook for the period ending in December to $1.31 to $1.36 a share, with revenue at $2.83 billion to $2.89 billion. According to Bloomberg-compiled data, this broadly matches Wall Street’s estimates for the top line, but misses on the bottom line, with analysts forecasting EPS to come in at $1.39 — suggesting the company expects some further margin pressure.

The company has been facing macroeconomic challenges since the US ended the de minimis tariff exemption in late August, with the online marketplace reliant on shipments. One small silver lining? CFO Peggy Alford highlighted a “less durable trend” on a post-earnings call: that as commodity prices for precious metals boomed, demand for bullion and collectible coins on eBay spiked.

A screenshot from Hims & Hers' website. (Sherwood News)

Hims to begin selling GLP-1 microdosing treatments

The company reports earnings results next Monday.

Premium seats help push airlines higher following third-quarter results

Shares of American Airlines are climbing toward the carrier’s best trading day since August 12, when ultra-budget rival Spirit issued its initial warning about its ability to survive. American’s shares are up more than 7% on Friday afternoon.

Investors’ optimism comes a day after American posted a better-than-expected full-year earnings forecast. In a call with investors, American said that it’s ramping up its premium cabin offerings.

“Our ability to grow capacity in premium markets will be further supported as we take delivery of new aircraft and reconfigure our existing fleet. These efforts will allow us to grow our premium seats at nearly two times the rate of main cabin seats,” CEO Robert Isom said. American CFO Devin May said that nose-to-tail retrofits of certain wide-body jets will bump the number of premium seats available on those planes by 25%.

Extra legroom has been a boon for major carriers, particularly this quarter. Delta Air Lines said its premium product revenue grew 9% in Q3, compared to a 4% drop in economy seat revenue. Similarly, United Airlines said its premium revenue grew 6%, outpacing economy. Shares of both airlines were up more than 3% on Friday.

Carriers with less exposure to first- and business-class tickets like Southwest Airlines and JetBlue didn’t see the same amount of momentum on the day.

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