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Drive to survive: How a Netflix series is growing the sport of F1

Drive to survive: How a Netflix series is growing the sport of F1

On Sunday the climactic, and controversial, final round of the Formula One World Championship took place, with Max Verstappen beating Lewis Hamilton to the finish line on - literally - the last lap of the race.

Drive to survive, and thrive

That race will very likely go down in history as one of the most watched, if not the most watched, in the sport's 70-year history - and somewhere, a Netflix executive is very quietly rubbing their hands, preparing to translate the story of this season into season 4 of Drive To Survive, Netflix's documentary series about the sport.

The on-track drama of this season would always have created a buzz on its own, but it's also hard to understate the impact of Netflix. Like The Queen's Gambit - which revitalized interest in chess, Drive To Survive has created a new legion of F1 fans - particularly in the US.

People reading up on F1 on Wikipedia is up roughly 60% since the show came out, and ESPN has reported that the average race audience this year has been up more than 40% compared to 2019.

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