Disney+ subscribers are getting (another) price hike next month
Disney’s streaming prices are going to infinity and beyond.
Starting October 21, Disney+ with ads will climb to $11.99 a month (from $9.99), while the ad-free Disney+ Premium plan will rise to $18.99 (from $15.99). Annual Premium subscriptions will now cost $189.99, up from $159.99. Disney shares were flat on the news.
Bundles are getting pricier too: the Disney+/Hulu (with ads) package will jump from $10.99 to $12.99, while the Disney+/Hulu/ESPN Select bundle will rise from $16.99 to $19.99. The ad-free version of that bundle will go from $26.99 to $29.99. Even legacy bundles that subscribers were allowed to keep will see hikes. For example: the Disney+ Premium/Hulu (with ads)/ESPN Select plan will now run $24.99 instead of $21.99.
After increasing prices four times in the past four years, Disney’s streaming unit finally became profitable last year. It’s yet another example of streaming services slowly raising prices and hoping consumers don’t notice or care enough to cancel.
Disney shares are up over 20% over the past 12 months.
