Business
The college conundrum: College seems to be losing some of its allure

The college conundrum: College seems to be losing some of its allure

685,000 fewer students were enrolled in post-secondary education in America this spring, a 4.1% fall on 2021, which itself was a 3.5% fall on the numbers from 2020 according to data out yesterday from the NSC Research Center. That fall marks the 11th straight year that the spring count of total enrollments has dropped in the US.

The college conundrum

The biggest drop came in undergraduates, as 662,000 fewer undergraduates enrolled — a 4.7% drop on the year before. Community college numbers fell almost 8%.Part of that fall could be explained away by the pandemic, where remote-learning distinctly diminished the college experience, but the scale and consistency of the declines suggest something larger is at play: college is losing its allure.

Once the golden ticket to a middle class life, the rise in the cost of college has outstripped the rise in the cost of living many times over in the last 50 years, suggesting that the math of the college decision is, for some prospective students, not adding up anymore.

Interestingly, the most well-known institutions are bucking this trend. The acceptance rate at Harvard plunged to an all-time low (~3%). The same happened at Stanford... and Yale... and Brown... and Columbia (to name but a few). The college path might not make quite as much sense for everyone as it used to, but the big name institutions aren't the ones losing out.

More Business

See all Business
business

Paramount+ wants to look a lot more like TikTok, leaked documents reveal

Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

The Memorial Tournament presented by Workday - Previews

Starbucks’ CEO, Brian Niccol, made $30.9 million in 2025

That includes $997,392 in expenses related to his use of the company’s private jet.

Barnes & Noble Store

Bolstered bookseller Barnes & Noble is planning a major expansion and potential IPO

One of the hottest IPOs of the year could be a century-old bookstore that Amazon almost killed.

Nathan's Famous restaurant on Coney Island

Iconic hot dog brand Nathan’s Famous just sold for $450 million

Packaged meat company Smithfield Foods has agreed to acquire the historic Coney Island staple — best known for its annual hot dog eating contest — in an all-cash deal.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.