Caesars’ stock has been a winner since launching new NBA slot game
The casino entertainment group is cashing in on its digital gambling and sports betting divisions as Vegas revenues slump.
In the online gambling business, sometimes it pays to shoot your shot. Caesars Entertainment, Inc., which claims to be the largest casino entertainment company in the US, launched a new NBA-themed slot game last Wednesday — helping its stock gain almost 14% over the last week.
With the NBA playoffs now playing out on court (and our screens), the online game, which features NBA branding and visuals, was created in collaboration with Games Global as part of Caesars Entertainment’s multiyear partnership with the basketball behemoth.
The news comes as Caesars’ online gambling arm continues its yearslong winning streak. Since Caesars Entertainment Corporation was acquired by Eldorado Resorts in 2020 as part of its bankruptcy reorganization, annual revenue for the group’s gaming and sports betting operations segment, Caesars Digital, has ballooned, topping more than $1.1 billion last year. In fact, digital was the only one of the company’s divisions that grew in FY24.
Sides of the coin
The group’s digital gaming efforts, which include Caesars Sportsbook, Caesars Racebook, and other online casino apps, have been a bright spot for some time, burgeoning alongside a national boom in online gambling. Indeed, reports emerged in February that the entertainment giant is considering spinning off its digital business into its own publicly traded entity due to its exceptional growth.
But with digital gambling soaring, what happens in Vegas? While the Caesars brand is famed for its presence in the Nevada city — in particular, world-renowned hotel and casino Caesars Palace, though Caesars now leases this property from its new owner — net annual revenue from its Las Vegas segment declined last year.