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Hiring Prince Harry: Why it's a smart move for a startup

Hiring Prince Harry: Why it's a smart move for a startup

David Crowther

Prince Harry has a new job. He is set to become the chief impact officer at mental health and coaching startup BetterUp.

For BetterUp, this is a genius appointment even if you ignore Prince Harry's future on-the-job contributions. The hiring has already been picked up by almost every mainstream news outlet in the world. Social media followers for BetterUp have doubled or tripled and Google searches for the company have exploded overnight.

‍You're a wizard Harry

‍From a cynical perspective this was a magical hiring even if Prince Harry's role ends up being entirely symbolic. If his direct contributions prove valuable, it's going to be an even bigger win for the startup.

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Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

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Paramount+ is planning a major move into short-form video, internal documents reveal

Paramount+ is planning a major move into short-form video, internal documents reveal

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

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