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Reading: Americans are reading fewer books than they used to

Reading: Americans are reading fewer books than they used to

A new survey from Gallup in December reveals that Americans reportedly read just 12.6 books each on average last year, down from the 15.6 average that was reported during the last survey in 2016.The data includes all forms of books, including printed books but also electronic books and audiobooks.

Book worms unite

Gallup notes that the "decline in book reading is mostly a function of how many books readers are reading, as opposed to fewer Americans reading any books". Indeed, the latest survey showed 17% of US adults did not read any books in the past year, which is pretty much exactly the same as the proportion that didn't read from previous surveys.

Reading optimists could argue that it's possible that everyone is just reading longer but fewer books than they used to, but when the data is combined with the fact that just 6% of US adults named reading as their favorite way to spend an evening, down from 12% in 2016, the diagnosis for reading as a hobby gets a little worse.

Separately, the survey also found that women read more than men, with women getting through 15.7 books last year, compared to an average of 9.5 for men. 18-34 year-olds were found to read more than any other age group (although only marginally). Full data here.

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Paramount+ wants to look a lot more like TikTok, leaked documents reveal

Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

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Iconic hot dog brand Nathan’s Famous just sold for $450 million

Packaged meat company Smithfield Foods has agreed to acquire the historic Coney Island staple — best known for its annual hot dog eating contest — in an all-cash deal.

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