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Better together: Unions have been dying out across the developed world for decades, could they mount a comeback?

Better together: Unions have been dying out across the developed world for decades, could they mount a comeback?

This week more than 200 Google employees did something quite unusual for employees at a tech company — they formed a union. Officially called the Alphabet Workers Union, the goals of the group are similar to many traditional unions with one major exception — they aren't explicitly looking to better their pay. Instead, the group is focused  on fighting for fair and inclusive working conditions as well as "the freedom to decline to work on projects that don’t align with our values".

Although 230 people might not be very many in an economy with millions of workers the AWU is interesting for a number of reasons. The first is that unions are pretty uncommon at technology companies where individual bargaining has long been the norm. The second is that unions in have been on the slide for decades across the US, and indeed the wider developed world, so it's curious that a new-economy company like Google (Alphabet) is seeing unions crop up.

A dying breed

In the 1950s, more than one-third of American workers were in a union, collectively bargaining for better pay and working conditions. Last year that number had fallen to just 10%. We won't call it a comeback, but if unions fighting for better pay don't make as much sense in a globalised economy, where low cost labour is readily available overseas, they may find better traction in fighting for values.

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Tom Jones

The most watched soccer match in US history got less than a third of the views the Super Bowl did

Between a top-spot finish in the group stage, a sweeping performance against Bosnia and Herzegovina in the round of 32, and the president’s controversial intervention, Monday evening’s USMNT game against Belgium had, to put it lightly, shaped up into a box-office clash.

And though the US players’ performance on the pitch might not have lived up to the high drama off it, American soccer fans certainly showed up. According to early estimates, the 4-1 defeat against Belgium was the most watched soccer telecast in US history, hauling some 40 million viewers on average across the coverage on Fox and Telemundo.

That may be a record tally in the US for the sport that much of the world calls some variant of “football” — besting the 36.2 million who tuned in to watch the team’s previous knock-out match — but it’s still peanuts in comparison to the sport that shares the same name in the States.

World cup viewers chart
Sherwood News
Reddit alien stock exchange

Reddit’s advertising business is getting bigger. It’s already booming.

The platform will plow more money into its ad offerings as it cements itself as a “trove of human intelligence.”

Tom Jones6/22/26

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