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Turkey trends: The birds are bigger, but we're eating less of them

Turkey trends: The birds are bigger, but we're eating less of them

Big bird season

Here’s a fact to chow down on as Thanksgiving preparations get well underway: the turkeys many Americans will tuck into tomorrow are much meatier prospects than they were in the past, with the birds now weighing nearly twice as much as they did in the 1960s.

Turkeys have been a staple of the American Thanksgiving table since the turn of the 19th century, and farmers have looked to breed the biggest birds for celebratory centerpieces ever since.

Indeed, today the average commercial turkey weighs a whopping 32.3 lbs — just under double the paltry poultry offerings of 60 years ago, which would come in closer to 17 lbs. In fact, modern turkeys are so big that they often have trouble breeding, leaving many farmers and producers reliant on artificial insemination.

Smaller appetites

Interestingly, although turkeys are getting bigger, American’s are actually eating less turkey in recent years than they have in the past. The average American now has a 15.3 lb helping of the holiday favorite per year which — whilst still amounting to nearly half a bird by modern standards — is some way off peak turkey consumption in 1996 when the average US citizen gobbled up 18.1 lbs.

Elsewhere in big turkey news: a pair of Thanksgiving birds, ‘Chocolate’ and ‘Chip’, were given the official presidential pardon on Monday — here’s a deep dive into the history of the pardoning practice.

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Tom Jones

The most watched soccer match in US history got less than a third of the views the Super Bowl did

Between a top-spot finish in the group stage, a sweeping performance against Bosnia and Herzegovina in the round of 32, and the president’s controversial intervention, Monday evening’s USMNT game against Belgium had, to put it lightly, shaped up into a box-office clash.

And though the US players’ performance on the pitch might not have lived up to the high drama off it, American soccer fans certainly showed up. According to early estimates, the 4-1 defeat against Belgium was the most watched soccer telecast in US history, hauling some 40 million viewers on average across the coverage on Fox and Telemundo.

That may be a record tally in the US for the sport that much of the world calls some variant of “football” — besting the 36.2 million who tuned in to watch the team’s previous knock-out match — but it’s still peanuts in comparison to the sport that shares the same name in the States.

World cup viewers chart
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Reddit’s advertising business is getting bigger. It’s already booming.

The platform will plow more money into its ad offerings as it cements itself as a “trove of human intelligence.”

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