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Fun coupons: How much does happiness cost?

Fun coupons: How much does happiness cost?

Road to rapture

Some pathways to happiness are instantaneous (like, say, eating a slice of pie)... while others can take longer, like achieving enlightenment (or, say, eating several slices of pie). Indeed, humans are so multifaceted that a full exploration of “what makes us happy” is far beyond the scope of this newsletter — but, there is one pretty powerful driver that most agree on: money.

Mo money, less problems?

A recent survey from Empower found that nearly 6 in 10 Americans — including 72% of millennials and 67% of Gen Z respondents — believe that money actually can buy happiness. Another study of US adults from this year found that, despite previous research indicating that emotional well-being didn’t progress much beyond an annual income of $75k, “happiness” did in fact increase with income far beyond a $200k salary.

The same poll found that the average amount of wealth that American adults reported would bring them happiness was around $1.2 million — about 6x greater than the median net worth of a US household in 2022 (~$190K), with every generation also agreeing that they’d need to make significantly more than the $74k US median annual salary to be fully content.

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Tom Jones

The most watched soccer match in US history got less than a third of the views the Super Bowl did

Between a top-spot finish in the group stage, a sweeping performance against Bosnia and Herzegovina in the round of 32, and the president’s controversial intervention, Monday evening’s USMNT game against Belgium had, to put it lightly, shaped up into a box-office clash.

And though the US players’ performance on the pitch might not have lived up to the high drama off it, American soccer fans certainly showed up. According to early estimates, the 4-1 defeat against Belgium was the most watched soccer telecast in US history, hauling some 40 million viewers on average across the coverage on Fox and Telemundo.

That may be a record tally in the US for the sport that much of the world calls some variant of “football” — besting the 36.2 million who tuned in to watch the team’s previous knock-out match — but it’s still peanuts in comparison to the sport that shares the same name in the States.

World cup viewers chart
Sherwood News
Reddit alien stock exchange

Reddit’s advertising business is getting bigger. It’s already booming.

The platform will plow more money into its ad offerings as it cements itself as a “trove of human intelligence.”

Tom Jones6/22/26

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