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Revved up: July 4th likely broke driving records, thanks to cheaper gas

Revved up: July 4th likely broke driving records, thanks to cheaper gas

Revolutions per minute

For many Americans, Independence Day Weekend is synonymous with another storied US institution: the road trip. As yesterday’s barbecues and fireworks recede in the rear-view mirror, AAA predicts that a record 43.2 million people will have driven more than 50 miles to spend time with friends and loved ones over the break, up 2.4% on last year.

That forecast was bolstered by cheaper gas at the pump — July 3rd saw nationwide average prices for regular gasoline of $3.53 per gallon, down ~30% from their mid-2022 peak of $5.01, according to the EIA — providing some welcome inflation relief for at least one part of Americans' wallets.

Tank half full?

While lower gas prices have helped reignite a spirit of adventure, pent-up demand from the tail end of “revenge travel” is still an important factor. Indeed, despite ongoing delays, cancellations, heatwaves and sky-high prices, plane trips are expected to have climbed even more so than driving — up 11.2% to 4.2 million people, a record share of travel for the long weekend.

The AAA predictions, besides a rare overestimate during 2021’s uncertain reopening, tend to be accurate. If those forecasts hold up, it may demonstrate some resilience from US consumers in the face of a cloudy economic backdrop — for now, at least.

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Tom Jones

The most watched soccer match in US history got less than a third of the views the Super Bowl did

Between a top-spot finish in the group stage, a sweeping performance against Bosnia and Herzegovina in the round of 32, and the president’s controversial intervention, Monday evening’s USMNT game against Belgium had, to put it lightly, shaped up into a box-office clash.

And though the US players’ performance on the pitch might not have lived up to the high drama off it, American soccer fans certainly showed up. According to early estimates, the 4-1 defeat against Belgium was the most watched soccer telecast in US history, hauling some 40 million viewers on average across the coverage on Fox and Telemundo.

That may be a record tally in the US for the sport that much of the world calls some variant of “football” — besting the 36.2 million who tuned in to watch the team’s previous knock-out match — but it’s still peanuts in comparison to the sport that shares the same name in the States.

World cup viewers chart
Sherwood News
Reddit alien stock exchange

Reddit’s advertising business is getting bigger. It’s already booming.

The platform will plow more money into its ad offerings as it cements itself as a “trove of human intelligence.”

Tom Jones6/22/26

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