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China wants more marriage, but mass weddings and other stunts aren't helping

China’s population is ditching marriage by the millions, as data from the country’s Ministry of Civil Affairs, reported by CNN, reveals that the country recorded 17% fewer marriages in the first nine months of 2024 than in the same period of 2023.

With strong links between the number of marriages and the number of births, the figures will concern China’s leaders.

Officials have spent millions on government-backed programs to encourage the country’s young people to get married and start a family, as it faces a baby shortage that just a couple of generations ago — when the country implemented a one-child policy to rein in its population growth — would have seemed unfathomable.

China marriage rate
Sherwood News

To encourage marriage, policymakers have drafted changes in regulations that would make it easier to get married and harder to divorce. They’ve also organized events like “mass weddings,” one of which saw more than 5,000 couples tie the knot at a state-sponsored event on September 22, and have worked to rebrand getting married and having kids as a patriotic act.

Go Deeper: Why aren’t people having babies?

Officials have spent millions on government-backed programs to encourage the country’s young people to get married and start a family, as it faces a baby shortage that just a couple of generations ago — when the country implemented a one-child policy to rein in its population growth — would have seemed unfathomable.

China marriage rate
Sherwood News

To encourage marriage, policymakers have drafted changes in regulations that would make it easier to get married and harder to divorce. They’ve also organized events like “mass weddings,” one of which saw more than 5,000 couples tie the knot at a state-sponsored event on September 22, and have worked to rebrand getting married and having kids as a patriotic act.

Go Deeper: Why aren’t people having babies?

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Tom Jones

The most watched soccer match in US history got less than a third of the views the Super Bowl did

Between a top-spot finish in the group stage, a sweeping performance against Bosnia and Herzegovina in the round of 32, and the president’s controversial intervention, Monday evening’s USMNT game against Belgium had, to put it lightly, shaped up into a box-office clash.

And though the US players’ performance on the pitch might not have lived up to the high drama off it, American soccer fans certainly showed up. According to early estimates, the 4-1 defeat against Belgium was the most watched soccer telecast in US history, hauling some 40 million viewers on average across the coverage on Fox and Telemundo.

That may be a record tally in the US for the sport that much of the world calls some variant of “football” — besting the 36.2 million who tuned in to watch the team’s previous knock-out match — but it’s still peanuts in comparison to the sport that shares the same name in the States.

World cup viewers chart
Sherwood News
Reddit alien stock exchange

Reddit’s advertising business is getting bigger. It’s already booming.

The platform will plow more money into its ad offerings as it cements itself as a “trove of human intelligence.”

Tom Jones6/22/26

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