The Trump bump: The Trump bump is fading for media companies

The Trump bump: The Trump bump is fading for media companies

6/29/21 8:00PM

Cable news, both left-leaning and right-leaning, is finding something to talk about other than who is sat in the White House.

Data from the Stanford Cable TV News Analyzer, which uses AI to track and detect different faces in TV footage, reveals that so far during his presidency Joe Biden has averaged around 31 hours a month of screen time on cable TV. That's well below the 55 hours a month that Donald Trump averaged when he was sitting in the Oval Office.

‍The "Trump bump" fades

‍This data is consistent with what Axios has found in a recent study — that partisan and strongly ideological media companies have been struggling for readership in 2021. According to Axios, both right-leaning and left-leaning outlets have seen anything from 15-40% drops in monthly traffic.

The well-documented "Trump bump" that media companies enjoyed for much of the last few years is officially fading.

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The most watched soccer match in US history got less than a third of the views the Super Bowl did

Between a top-spot finish in the group stage, a sweeping performance against Bosnia and Herzegovina in the round of 32, and the president’s controversial intervention, Monday evening’s USMNT game against Belgium had, to put it lightly, shaped up into a box-office clash.

And though the US players’ performance on the pitch might not have lived up to the high drama off it, American soccer fans certainly showed up. According to early estimates, the 4-1 defeat against Belgium was the most watched soccer telecast in US history, hauling some 40 million viewers on average across the coverage on Fox and Telemundo.

That may be a record tally in the US for the sport that much of the world calls some variant of “football” — besting the 36.2 million who tuned in to watch the team’s previous knock-out match — but it’s still peanuts in comparison to the sport that shares the same name in the States.

World cup viewers chart — Sherwood News

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That perception gap on the issue is among the highest in the world, per a new Gallup poll.

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The platform will plow more money into its ad offerings as it cements itself as a “trove of human intelligence.”

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45% of Americans say they’re not taking a summer vacation this year, mostly due to costs

Flight comparison site Skyscanner is recommending some cheaper alternatives closer to home.

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Despite slight declines, Japanese tourism figures are still hovering around record highs

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