No Time To Die: The Bond franchise shows that it's still got some life left in it

No Time To Die: The Bond franchise shows that it's still got some life left in it

10/12/21 8:00PM

No Time To Die, the 25th installment in the James Bond franchise, opened in the US last weekend and has now pulled in just shy of $320m globally, according to data from The Numbers. So far, that's a little lower than Craig's previous efforts as Bond, but basically where industry experts expected the numbers to come in, considering the pandemic.

‍Bezos x Bond

‍As the third highest grossing franchise in history, behind the Marvel Cinematic Universe and Star Wars (chart here), Bond has always been a box office draw. But its future appeal hasn't always been certain, particularly with younger generations, given that the source material is a series of books first penned in 1952.

So the fact that Bond is still able to pull in a solid enough box office haul, in the aftermath of a pandemic, will be good news to Amazon, which earlier this year spent $8.5bn on acquiring MGM Studios — the production company behind the Bond franchise.

‍Craig's final outing

‍Daniel Craig's final outing as 007 is, so far, getting decent reviews from critics. Review aggregator Rotten Tomatoes has marked 84% of the reviews as positive. That puts Craig's average review score at 79%, behind only Sean Connery, who averaged 86%. A tough act to follow.

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Between a top-spot finish in the group stage, a sweeping performance against Bosnia and Herzegovina in the round of 32, and the president’s controversial intervention, Monday evening’s USMNT game against Belgium had, to put it lightly, shaped up into a box-office clash.

And though the US players’ performance on the pitch might not have lived up to the high drama off it, American soccer fans certainly showed up. According to early estimates, the 4-1 defeat against Belgium was the most watched soccer telecast in US history, hauling some 40 million viewers on average across the coverage on Fox and Telemundo.

That may be a record tally in the US for the sport that much of the world calls some variant of “football” — besting the 36.2 million who tuned in to watch the team’s previous knock-out match — but it’s still peanuts in comparison to the sport that shares the same name in the States.

World cup viewers chart — Sherwood News

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