OpenAI eyes 220 million paid subscribers by 2030, The Information reports
OpenAI is scrambling to figure out how to generate enough steady revenue to turn the expensive AI services it offers into profits, as it spends dizzying sums on the infrastructure needed to scale its business to the expected demand.
It appears that for now, the company's solution comes straight from the old, reliable Big Tech playbook: turn free users into paying subscribers.
According to The Information, OpenAI is projecting that it can ramp up to about 220 million paid subscribers by 2030.
The company currently has about 800 million users, with 35 million of them paying for Plus or Pro subscriptions, at either $20 or $200 per month, per the report. OpenAI thinks that in five years it will have 8.5% of its projected 2.6 billion weekly active users paying for a Plus plan, or about 220 million people, The Information reports.
That would put ChatGPT in the same league as Spotify (281 million subscribers in September 2025), and Netflix (302 million subscribers in December 2024).
According to The Information, OpenAI is projecting that it can ramp up to about 220 million paid subscribers by 2030.
The company currently has about 800 million users, with 35 million of them paying for Plus or Pro subscriptions, at either $20 or $200 per month, per the report. OpenAI thinks that in five years it will have 8.5% of its projected 2.6 billion weekly active users paying for a Plus plan, or about 220 million people, The Information reports.
That would put ChatGPT in the same league as Spotify (281 million subscribers in September 2025), and Netflix (302 million subscribers in December 2024).
