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Timberland outdoor apparel and footwear store, building exterior, New York City, New York, USA
(Plexi Images/Getty Images)

VF stock rises as the Vans maker laces up for a comeback after Q1 beat

The North Face and Vans parent narrowed its losses and showed early signs of a turnaround as its OG brands staged a comeback.

Nia Warfield

VF Corp. shares climbed 12% Monday after the parent of Vans, Timberland, and The North Face reported a smaller-than-expected Q1 loss and showed early signs of a potential turnaround.

The company posted an adjusted loss of $0.24 per share, beating the $0.34 loss analysts expected. Revenue came in at $1.76 billion, ahead of Wall Street’s forecast but shy of the company’s previous guidance of $1.81 billion to $1.85 billion.

Bright spots included Timberland and The North Face, which saw sales rise 11% and 6%, respectively, thanks to new brand collections and fewer discounts after a rough stretch last year.

Looking ahead to Q2, VF expects revenue to fall 2% to 3%, slightly better than analysts had forecast. The company projects adjusted operating income of up to $290 million, which falls short of the Street’s $319 million estimate. VF also trimmed its expected tariff costs to between $100 million and $120 million, down from a prior $150 million, citing improved overseas manufacturing rates.

Even with today’s bounce, VF shares are still down about 35% this year.

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Nike sinks to lowest level since 2014 after warning of “challenged” sales environment in Q4 report

Did Nike do it?

Investors had a mixed reaction after the global sports apparel company reported its fourth quarter earnings on Tuesday after the bell. Shares initially rose 5% as Nike beat out Wall Street expectations amid a hefty tariff refund bonus. However, the stock then sank to its lowest level since August 2014 in postmarket trading.

Here are the Q4 numbers:

  • Revenue of $11.0 billion (estimate: $10.8 billion).

  • Adjusted earnings per share of $0.20 (estimate: $0.12).

Ahead of this report, Nike warned that results would be flattered by a one-time tariff refund (now estimated at roughly $0.52 per share for the bottom line). That gave the company an extra cushion in snapping its streak of seven quarters of year-over-year profit declines.

Over the past year, the company had been punished by tariffs on imported goods, stagnant consumer spending, and increasing competition from other footwear brands like New Balance, Adidas, and Hoka.

Outgoing CFO Matthew Friend deemed it an “increasingly challenging operating environment, where sell-through remains challenged.”

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