UBS doubles down on Netflix as traditional cable TV rivals cut new content budgets
Analysts hiked their price target by nearly 30%, pointing to stronger viewership, ad growth, and global momentum.
UBS is going all in on Netflix, maintaining its “buy” rating and hiking the stock’s price target to $1,450 from $1,150 as the streaming giant continues to dominate the post-cable landscape.
The firm cited how traditional TV viewership continues to slide, down 13% in Q1, and competitors are slashing scripted shows, with just 10 new series across major networks this year. Meanwhile, Netflix is ramping up, debuting about 30 new titles and grabbing more viewer share.
Global viewership is pacing up 10% this quarter, led by international hits like “When Life Gives You Tangerines” and “The Eternaut.” UBS sees that momentum building as final seasons of big-name series like “Squid Game” and “Stranger Things” arrive later this year.
Netflix topped both earnings and revenue estimates in Q1 and added a record number of subscribers, though it will no longer report those numbers. UBS now expects 2025 revenue to rise 14% and operating income to grow 24%, outpacing the company’s own forecast. With traditional players pulling back, analysts say Netflix is well positioned to keep monetizing — and winning.
Netflix shares are up 38% year to date.
