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There are now more ETFs than stocks in the US, and many of them aren’t vanilla

From sin stocks to K-pop, pets to extraterrestrial life… there’s an ETF for everything now.

Claire Yubin Oh

According to Morningstar data first reported by Bloomberg last week, there are now some 4,400 exchange-traded funds listed in the US, surpassing the number of American public companies.

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Typically offering a tax efficient, flexible, and easy-to-access vehicle for investing, the ETF market has exploded, with more than 640 new ETFs launched this year — equivalent to about four per day — as investors have piled over $660 billion into the ETF market in the first seven months of this year. 

There are more etfs than stocks
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As Tker.co’s Sam Ro comments, it’s like having more recipes than there are ingredients — just like how chicken can go great in a sandwich, or a roast dinner, or a spicy curry, now major stocks routinely find themselves in hundreds of ETFs. Apple, for example, is in a bunch of tech ETFs, US-based ETFs, dividend ETFs, and megacap ETFs, to name but a few.

The trailblazers of the ETF world, passive low-cost index-tracking funds like VOO or SPY, are still the biggest in the game. But what’s changed in recent years is that the recipes have been getting spicier.

As of July this year, 37% of all new money in the ETF world flew into active ETFs, compared to only 3% in 2015. Rather than track a simple benchmark or theme, managers of these funds make investment decisions in the hope of finding better returns. They also tend to charge higher fees.

Many of these active ETF strategies follow classic investing styles like value, momentum, or income. Others are getting creative with derivatives, or niche categories, like the politically conservative YALL or the sin stocks fund VICE. Some of the biggest, like Cathie Wood’s innovation-heavy ARKK, have experienced serious boom and bust periods.

Once hailed as a simple way to invest with just a few options, now there’s an ETF for everything... if you have the patience to trawl through all 4,400 of them to find it.

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SpaceX gets a wave of bullish ratings from Wall Street analysts

SpaceX received more than a dozen positive analyst calls on Tuesday — including from major Wall Street banks — as they initiate coverage on Elon Musk’s space and AI company.

SpaceX went public on June 12 at a $2.2 trillion valuation, the largest debut in history. While the company hasn’t yet posted a profit, it seems to have convinced Wall Street that it will get there and grow its valuation on the way.

Of the at least 17 analysts that gave a rating on Tuesday, all but one gave it a “buy” or “outperform” rating. MoffettNathanson was "neutral."

The ratings come as SpaceX joined the Nasdaq 100 index, a benchmark tech-heavy basket of companies that underpins millions of portfolios. The inclusion adds built-in demand for the stock from index funds and ETFs.

Still, SpaceX fell more than 5% on Tuesday amid a broader sell-off, and is currently effectively flat from its opening price of $150 a share.

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Nike sinks to lowest level since 2014 after warning of “challenged” sales environment in Q4 report

Did Nike do it?

Investors had a mixed reaction after the global sports apparel company reported its fourth quarter earnings on Tuesday after the bell. Shares initially rose 5% as Nike beat out Wall Street expectations amid a hefty tariff refund bonus. However, the stock then sank to its lowest level since August 2014 in postmarket trading.

Here are the Q4 numbers:

  • Revenue of $11.0 billion (estimate: $10.8 billion).

  • Adjusted earnings per share of $0.20 (estimate: $0.12).

Ahead of this report, Nike warned that results would be flattered by a one-time tariff refund (now estimated at roughly $0.52 per share for the bottom line). That gave the company an extra cushion in snapping its streak of seven quarters of year-over-year profit declines.

Over the past year, the company had been punished by tariffs on imported goods, stagnant consumer spending, and increasing competition from other footwear brands like New Balance, Adidas, and Hoka.

Outgoing CFO Matthew Friend deemed it an “increasingly challenging operating environment, where sell-through remains challenged.”

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