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Why do companies do stock splits?

What changes, what doesn’t, and what they mean.

Jack Raines

Nvidia’s stock is up 10.7% on the day, now sitting at $1,051 per share, after the company reported excellent quarterly earnings. However, if current prices hold, it will only be worth $105 per share next month thanks to a 10:1 forward stock split. Shareholders don’t need to worry though, as they’ll receive 9 additional shares for each one they own.

A brief primer on stock splits:

A stock split doesn’t change the total value of the company, it simply adjusts the numbers of shares that value is divided between. For a real-world example, the amount of pizza in the below clip never changes, but the number of slices does.

@theneedletok #duet with @luwe_themk want some Za? 🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕🍕 #pizza #yummy #fypシ #meme #fantano ♬ original sound - Lu we

Technically, stock splits shouldn’t change anything. However, announcing a stock split is often seen as a bullish signal, and companies that announce stock splits actually outperform the S&P 500 overall in the 12 months following their announcements.

Companies only announce stock splits after the stock price has increased significantly which, typically, is a sign that the company is doing well, and companies that have been doing well tend to continue to do well. AQR Capital Management noted that 200 years of evidence shows that momentum is a real phenomenon in investing, and strong performers continue to outperform.

It’s not necessarily that stock splits cause the price to increase further, but they signal that the company is doing well, which, in turn, means that it will likely continue to do well.

That being said, companies tend to do stock splits to make the stock more accessible. High prices can price out retail investors, employees, and other potential shareholders. Chipotle, for example, is trading above $3,000 per share now, and two months ago, the Tex-Mex chain announced that it was would have a 50:1 forward stock split, the first in company history, to “make our stock more accessible to employees as well as a broader range of investors,” according to CFO Jack Hartung. Nvidia echoed this message in yesterday’s earnings call as well. Since many brokerages, including Fidelity, Schwab, Interactive Brokers, and Robinhood offer the ability to buy fractional shares of a company, this argument in favor of share splits rings a little more hollow than it used to. (Sherwood News is an editorially independent, fully owned subsidiary of Robinhood Markets).

Stock splits can have a material impact on one market segment: indexes. Many stock indexes, such as the S&P 500, are market capitalization-weighted, meaning that the most valuable stocks get the heaviest weighting. However, the Dow Jones Industrial Average is price-weighted. So when a company in the DJIA announces a stock split, its weighting in the index drops. That’s why UnitedHealth Group, which is worth $475B, is weighted more than twice as heavily as Apple, which is worth $2.9T. United’s stock price is $516, while Apple’s is $188.

While some companies split their stock to make it more accessible, Warren Buffett’s Berkshire Hathaway famously refuses to split its Class A stock for the opposite reason. When asked about a stock split in Berkshire’s 1995 shareholder meeting, Warren said the following:

We want to attract shareholders who are as investment-oriented as we can possibly obtain, with as long-term horizons.

And to some extent, the publicity about me is negative, in that respect. Because I know that if we had something that it was a lot easier for anybody with $500 to buy, that we would get an awful lot of people buying it who didn’t have the faintest idea what they were doing, but heard the name bandied around in some way…

So we are almost certain that we would get — we don’t know the degree to which it would happen — we are almost certain we would get a shareholder base that would not have the level of sophistication and the synchronization of objectives with us that we have now. That is almost a cinch.”

Accessibility was a con, not a pro, for Buffett. (Though one year, later, Berkshire did introduce Class B shares, which are currently worth 1/1500 of a Class A share, which much lower voting rights).

While companies that are doing well do forward stock splits, companies that are performing poorly sometimes have “reverse stock splits.”

Take Canoo, for example. Canoo is an electric vehicle startup that went public in December 2020, but it hasn’t done so well since. If you look at the stock chart below, you would think, “Wow, Canoo fell from $300 per share to $2 per share. I wonder if it can recover?”

But Canoo was never $300 per share. It announced a deal to go public at $10 per share, and the stock price briefly jumped in December 2020, as investors were excited about electric vehicle growth. But the startup failed to deliver (literally), and, as its stock price fell below $1, it received a delisting notice from the Nasdaq.

In order to get its stock price back above $1 per share, Canoo did a 1:23 reverse split, which is the opposite of a forward split. This time, your 23 shares would be replaced by 1 share, at a higher price. While forward splits are typically bullish, reverse splits, which are really a Hail Mary to avoid getting delisted, rarely bode well for companies.

So, while stock splits and reverse splits don’t mathematically change the value of a company, they do provide hints at how well a company is doing.

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BlackBerry is on one of its hottest rallies of all time

History suggests that BlackBerry does extremely well when 1) it’s considered to be pioneering a transformative technology, or 2) there’s widespread retail enthusiasm for stocks.

If you squint (or dream), you could argue that both are going on right now.

Shares of the once-upon-a-time smartphone giant are up more than 160% over the past three months. The only times the shares have had a hotter run of form than this are at the tail end of the dot-com bubble, and in early 2021 when was it part of the meme stock craze headlined by GameStop.

Let’s start with the easy part first — here’s Scott Rubner, head of equity and equity derivatives strategy at Citadel, on retail’s significant footprint in the shares’ rally:

“Retail traders are the new price setters in the market. May volumes across our retail cash equities and options platforms are currently tracking at record levels. Daily volumes on our cash platform are setting new highs and are on pace to finish nearly ~10% above the previous record established during the January 2021 meme-stock era.”

And then there’s the harder part, part of the story that the traders bidding up BlackBerry now are dreaming about: the QNX division, which offers software that the company is positioning as an operating system for robots.

QNX’s software has early uptake in the field of autonomous driving, with BlackBerry eyeing a much more widespread role: in April, it announced a partnership to deploy this technology on Nvidia’s robotics platform. Nvidia’s Jensen Huang, for his part, has long been calling for agentic AI adoption to be followed by physical AI (i.e., robots).

In a QNX press release unveiling a report this week, the company argued that software, not hardware, is the real problem in terms of making sure robotics works.

I supposed it would be poetic, in a way, if the company at the leading edge of the smartphone revolution also plays a big role in the proliferation of robotics.

markets

Micron and Sandisk rally on new Street-high price targets from Susquehanna

Micron and Sandisk both hit fresh all-time highs in early trading after Susquehanna bestowed new Wall Street-high price targets on the two memory stocks.

Analyst Mehdi Hosseini upped his view on the former to $1,750 from $600, and to $3,250 from $2,000 for the latter.

“Supply is now expected to remain tight through 2027, sustaining elevated margins and thus warranting valuation re-rating,” he wrote, per Bloomberg.

It’s the fifth time in the past year that the average price target on Micron has gone up by more than 10% in a week. UBS’s Tim Arcuri more than tripled his price target on Micron earlier this week, and has already lost the title of “most bullish.”

But even as analysts are tripping over themselves to raise their price targets on these stocks, the ferocity of the rally in Micron has outpaced their best efforts.

The high-bandwidth memory specialist traded at a record premium to the consensus Wall Street price target this week, based on data going back to 2008.

markets

Okta soars on Q1 earnings beat, raised outlook driven by AI security demand

Okta shares are surging in early trading Friday after the identity security provider posted Q1 fiscal 2027 financial results that exceeded Wall Street estimates. The strong results are fueled by accelerating corporate demand for cybersecurity software, as well as the deployment of autonomous AI systems.

Key numbers:

  • Adjusted earnings per share of $0.91 compared to analysts estimate of $0.85.

  • Revenue of $765 million compared to an estimate of $752.7 million.

The company generated subscription revenue of $750 million, up 11% year over year. Okta also has $271 million in free cash flow, up from $238 million in the prior years quarter.

While standard cybersecurity software protects human workers, the latest catalyst sparking Oktas strong corporate performance is the rapid emergence of autonomous AI agents that can access sensitive corporate databases and interact with privileged executive accounts.

“AI agents are rapidly becoming a new workforce inside every organization, creating a wave of identities that must be secured and governed alongside human users,” said Todd McKinnon, CEO and cofounder of Okta. “We’re expanding our opportunity as the world’s leading independent and neutral identity provider and helping customers make identity the unified control plane for their secure agentic enterprise.”

Okta raised its fiscal 2027 revenue guidance to between $3.185 billion and $3.205 billion, roughly in line with estimates of $3.18 billion. The company formally dropped its long-term projected non-GAAP tax rate from 26% down to 21%. This adjustment is a direct byproduct of the federal corporate tax frameworks under the One Big Beautiful Bill Act.

Shares of Okta have risen around 9% since the beginning of this year.

markets

HPE, SMCI surge after Dell’s Q1 beat on strong AI server demand

HP Enterprise and Super Micro Computer shares are surging in premarket trading, getting a big boost from rival Dell’s strong Q1 results.

Dell’s $16.1 billion in AI-optimized server sales for the quarter alone proved that enterprise data center demand is accelerating faster than Wall Street had anticipated. The company posted revenue of $43.8 billion, exceeding Street estimates of $35.5 billion. Management now sees full-year sales of about $167 billion, well above the $142 billion expected by analysts.

The read-through is particularly relevant for Super Micro, one of the largest suppliers of Nvidia-powered AI server systems, and HPE, which has been expanding its AI infrastructure and liquid-cooling offerings through its partnership with Nvidia.

The moves suggest investors view AI infrastructure as a broad spending cycle that benefits server makers across the entire ecosystem.

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